Field Marketing Executive

Job Summary

The Field Marketing Executive – Healthcare is responsible for executing on-ground marketing initiatives to promote healthcare services,The role focuses on building relationships with healthcare professionals, clinics, hospitals.

Job Responsibilities:

• Execute field marketing activities targeting hospitals, clinics, diagnostic centers, and healthcare professionals
• Plan and manage on-ground campaigns such as health camps, CMEs, awareness programs, and medical events
• Support sales teams by generating qualified leads and strengthening HCP (Doctor, Nurse, Pharmacist) engagement
• Coordinate with hospitals, distributors, and vendors for marketing activities and event execution
• Collect market intelligence, competitor insights, and customer feedback from the field
• Maintain accurate records of field activities, leads, and expenses in CRM or reporting systems
• Track campaign effectiveness and submit regular activity and performance reports
• Ensure consistent brand messaging and professional conduct at all times
• Visualize and develop efficient and intuitive marketing strategies
• Communicate with target audiences and build and develop customer relationships
• Help with marketing plans, advertising, direct marketing and campaigns
• Organize and oversee advertising/communication campaigns (social media), exhibitions and promotional events
• Initiate and control surveys to assess customer requirements and dedication
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Organize and attend events such as conferences, seminars, receptions and exhibitions source and secure sponsorship
• Monitor progress of campaigns using various metrics and submit reports of performance
• Identify potential referral sources and conduct further follow up
• Preparing budget estimations and getting necessary approvals for various marketing campaigns
• Build a good rapport with the internal and external consultants

Job Specifications:

• Qualification: BSc/BA in marketing, business administration or relevant discipline
• Experience: 2 to 3 years of experience as marketing executive, preferably in hospitals or similar industry
• Technical Skills / Job related skills: MS Office, CRM software, knowledge on various social media platforms and Web Analytics tools, Marketing research techniques
• Management Skills: Be a good team player, maintain good people relations, Strong organizational and time-management abilities
• Communication Skills: Good command over English

Job Type: Full-time

Pay: From ₹30,000.00 per month

Benefits:

• Provident Fund

Education:

• Bachelor's (Required)

Experience:

• total work: 5 years (Preferred)
• Business development: 2 years (Required)

Language:

• English & Kannada (Required)

Work Location: In person