Finance Controller Assistant (Remote)

About Us:

GNO Partners was founded by Gal and Ouriel, who built and exited two successful brands from scratch for almost 8-figures.

We help Amazon FBA sellers in scaling their businesses by implementing our proven systems and strategies. We have worked with over 600 brands in the last 3.5 years and currently have more than 280 active clients.

We are not a "Done-For-You" agency but rather a consulting firm with a 'Done-With-You' service model. We provide hands-on expertise to help our clients improve profits and revenues while integrating complete systems, processes, and frameworks so they can scale and manage their Amazon brand independently, like top operators.

We're currently doing around $800k/month in revenue and growing (growing 3.5x YoY). Our clients rely on us to help them scale profitably, and we expect the same discipline in our own numbers.

We're optimizing and building a tight, data-driven finance function and are looking for a Senior Financial Controller to own our internal finance machine: clean books, tight collections, accurate commissions, and clear visibility into LTV and unit economics. This is not a basic bookkeeping role.

Core Outcomes (What You Own)

You will be accountable for:

• Accurate books: 99%+ accuracy in QuickBooks (proper coding, reconciled to bank and Stripe).
• On-time close prep: All bookkeeping and schedules ready for month-end close by the internal deadline.
• Clean reconciliations: Stripe, Mercury, and other accounts reconciled monthly, with differences flagged.
• Collections execution: All overdue invoices followed up according to scripts and timeline; clear notes and next steps logged.
• Commission input accuracy: Commission input sheets (for AEs and CSMs) prepared with correct data and minimal corrections.
• Organized finance data: All trackers, sheets, and reports updated and easy for the controller to use.

What You'll Do Day-to-Day

Bookkeeping

• Record and categorize transactions in QuickBooks (revenue, expenses, refunds, chargebacks, etc.).
• Reconcile bank accounts (Mercury) and Stripe payouts/fees monthly.
• Maintain a clean chart of accounts under the controller's guidance.
• Assist with preparing basic reports (P&L, balance sheet, cash summaries).

Finance Coordination

• Maintain and update our Client Master sheet (status, owner, start/end dates, plan, pricing).
• Pull and organize data from Stripe, Mercury, Pipedrive, and Sheets/Smartsheet.
• Maintain collections tracker: due dates, payment status, last contact, next follow‑up.
• Send and log payment reminders / follow-ups to clients using templates (email, WhatsApp, etc.).
• Prepare monthly commission input files from CRM and client lists.
• Execute recurring finance checklists: month-start, mid-month, and month-end.

Requirements

• Fluent in written and spoken English.
• 2–4+ years as a bookkeeper or finance controller assistant in a recurring‑revenue business (coaching, agency, SaaS, subscription, etc.).
• Hands-on experience with:
  • QuickBooks Online (or similar cloud accounting software)
  • Stripe or other payment processors
  • Google Sheets / Excel (filters, basic formulas; lookups/pivots a plus)
• Proven track record keeping books clean and reconciled for monthly/recurring clients, not just one-off projects.
• Very strong attention to detail and accuracy with numbers and data entry.
• Highly organized, comfortable working from SOPs and checklists.
• Stable internet and ability to work overlapping hours with EU time zones.

What Success Looks Like in 90 Days

• QuickBooks is clean, current, and reconciled monthly without hand-holding.
• The Senior Controller receives ready-to-use data and schedules for close and commissions.
• Collections follow-ups happen on schedule and are fully documented.
• Finance trackers and sheets are always up to date and trusted by leadership.