Location: Dubai
Type: Full-time, Permanent
Working directly with Aimee Smale
We are looking for a highly creative, proactive Content Executive to work closely with Aimee Smale across her personal platforms and PodMuse, while also supporting brand partnerships and external relationships.
This is a rare opportunity to sit at the centre of a fast-moving entrepreneurial ecosystem, supporting founder content, podcast growth, and partnership-led storytelling. The role is hands-on, deadline-driven, and creatively demanding, with real autonomy and responsibility from day one.
The Role
You will support Aimee across her personal endeavours, with a strong focus on founder-led content, PodMuse, and brand partnerships.
Key responsibilities include:
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Concepting, planning, and executing founder-led content across YouTube, Instagram, TikTok, LinkedIn and emerging platforms
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Shooting founder content in office, on location, and at key moments (day-to-day, launches, travel, events)
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Editing YouTube vlogs and long-form content, with a strong understanding of narrative, pacing, and retention
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Creating high-performing short-form cut-downs optimised for social platforms
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Managing PodMuse social channels, ensuring consistency, tone, and growth
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Clipping podcast episodes into engaging short-form content for Instagram, TikTok, and YouTube Shorts
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Supporting the ideation, execution, and delivery of personal brand and podcast partnerships
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Liaising with brand partners, talent management, and publicists to coordinate content, approvals, and timelines
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Managing partnership deliverables to ensure briefs, deadlines, and brand expectations are met
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Managing content schedules, calendars, and deliverables across all platforms
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Staying ahead of trends in creator content, podcast growth, and founder-led storytelling
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Acting as a creative sounding board — confidently pitching ideas and pushing concepts forward
About You
This role is suited to someone ambitious, organised, and creatively confident.
You will:
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Be highly innovative with content concepting and unafraid to pitch bold ideas
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Be comfortable working to tight deadlines in a fast-paced environment
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Have strong filming and editing skills (YouTube and podcast clipping experience is essential)
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Be confident communicating with brands, management teams, and publicists
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Understand how to build founder and podcast brands, not just individual posts
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Be self-motivated, detail-oriented, and able to take ownership of projects
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Have strong organisational and relationship management skills
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Have a sharp instinct for storytelling, personal branding, and aesthetics
Nice to Have (but not essential)
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Experience working with founders, creators, or podcasts
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Experience managing brand partnerships or commercial content
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Familiarity with analytics, hooks, and performance optimisation
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A genuine interest in entrepreneurship, fashion, or creative industries
Why This Role?
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Direct access to and mentorship from a founder building global brands
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Exposure to brand partnerships, talent management, and public-facing projects
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Creative freedom with real impact — your ideas will be published, tested, and scaled
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A role designed to grow alongside Aimee’s personal platforms and PodMuse