Fractional Chief Marketing Officer (CMO)

Job Description – Fractional Chief Marketing Officer (CMO)
Role Type: Fractional / Part-Time
Location: Remote (USA); Preferred candidates should be based out of Dallas, Texas
Reports to: CEO
About the Role
We are seeking an accomplished Fractional Chief Marketing Officer (CMO) with proven C-suite leadership experience and deep expertise in digital-first growth strategies. The ideal candidate is a senior executive who has scaled marketing operations, led cross-functional teams, and driven measurable results across digital channels.
This role requires both high-level strategic vision and the ability to roll up your sleeves to ensure execution excellence. As part of the executive leadership team, you will play a key role in shaping our growth trajectory and ensuring marketing efforts are fully aligned with overall business objectives.
Key Responsibilities
Executive Leadership

• Serve as a senior advisor to the CEO and leadership team on marketing, growth, and customer acquisition strategy.
• Represent Marketing at the C-suite level, ensuring alignment with company goals and board expectations.

Digital Marketing Strategy & Growth

• Architect and lead comprehensive digital marketing strategies across SEO, PPC, paid social, affiliates, and automation.
• Own the full marketing funnel: awareness, acquisition, conversion, retention, and brand advocacy.

Team & Resource Leadership

• Provide direction to internal marketing teams and agency partners, ensuring accountability for performance.
• Mentor and elevate internal talent, building a high-performing digital marketing function.

Data & Performance Optimization

• Establish a metrics-driven culture with clear KPIs, dashboards, and reporting frameworks.
• Optimize spend allocation across digital channels to maximize ROI and customer lifetime value.

Brand Positioning & Customer Insights

• Strengthen brand presence across platforms with consistent, compelling storytelling.
• Leverage data and insights to refine customer segmentation and journey mapping.

Qualifications & Experience

• 15+ years in Marketing, including 5+ years in C-suite or senior executive leadership roles.
• Proven success in scaling digital-first organizations with measurable growth outcomes.
• Strong command of SEO, SEM, PPC, paid social, performance marketing, and analytics.
• Experience leading cross-functional teams and external agencies.
• Strategic thinker with the ability to translate insights into actionable business strategies.
• Excellent executive presence, communication, and stakeholder management skills.

What We Offer

• Flexible, fractional engagement with executive-level impact.
• Opportunity to shape the growth of fast-scaling eLearning brands.
• Collaborative environment where your leadership directly influences business strategy and outcomes.

lbBBbhMuyj