Fractional Chief Marketing Officer (CMO)

Luxury Concierge Medical Practice – New York City (Remote / Hybrid)

Job Type: Contract / Part-Time (Fractional)
Expected Hours: 10–20 hours per week
Compensation: $5,000–$8,000 per month + performance-based incentives
Location: Remote (NYC familiarity strongly preferred)

About the Role

We are seeking an experienced Fractional Chief Marketing Officer (CMO) to lead growth strategy and patient acquisition for a high-end, physician-led concierge medical practice based in New York City.

This is a hands-on leadership role focused on building and optimizing predictable, ROI-driven marketing systems for high-ticket medical services. This position is ideal for a senior growth leader who prefers accountability, autonomy, and measurable outcomes over managing large teams.

Key Responsibilities

• Design and optimize end-to-end patient acquisition funnels (Meta / Google → CRM → consult → conversion)
• Own marketing strategy for high-ticket services and concierge programs
• Oversee paid media performance, including Meta and Google Ads (strategy and accountability; not necessarily day-to-day buying)
• Optimize lead conversion through landing pages, CRM automations, SMS/email workflows, and scheduling flows
• Manage and hold external vendors accountable (SEO, creatives, media buyers)
• Track and report on core performance metrics including cost per booked consult, conversion rates, and revenue per lead
• Continuously test, iterate, and scale what works while eliminating underperforming efforts

What Success Looks Like

• Consistent flow of high-intent booked consultations
• Predictable customer acquisition costs
• Clean attribution across marketing channels
• Scalable systems that do not rely on founders for execution
• Clear weekly performance reporting and actionable recommendations

Qualifications

Required:

• 7+ years of experience in growth marketing, performance marketing, or marketing leadership
• Proven experience scaling high-ticket services ($5,000+ price points)
• Strong understanding of Meta Ads, Google Ads, and conversion optimization
• Experience building and managing CRM-based funnels (GoHighLevel, HubSpot, or similar)
• Comfortable owning KPIs tied to revenue and ROI

Preferred:

• Experience in medical, aesthetic, wellness, or luxury services
• Familiarity with concierge or membership-based business models
• NYC or luxury market experience

This Role Is Not

• A branding-only position
• A social media posting role
• An agency or outsourced vendor position
• An entry-level or junior marketing role

This is a strategic growth operator role.

Compensation & Structure

• Monthly retainer: $5,000–$8,000
• Performance incentives tied to revenue and growth milestones
• Flexible engagement structure with long-term upside for strong performance

How to Apply

Please apply with:

• A brief summary of relevant growth initiatives you have led
• Specific metrics you have owned (e.g., CAC, conversion rates, revenue impact)
• Your availability and preferred engagement structure

Pay: $5,000.00 - $8,000.00 per month

Work Location: Hybrid remote in New York, NY 10075