Fractional Head of Growth Marketing (Independent Contractor)

Just Right Reader is a forward-thinking curriculum provider committed to advancing literacy for students from Birth through 12th Grade. Our comprehensive resources are designed to support all learners, including upper-grade students requiring additional intervention to develop foundational skills. Grounded in the Science of Reading, our high-quality materials and tools equip educators with the support they need to accelerate achievement and foster lifelong readers.

Position Overview:

About This Engagement

Just Right Reader is seeking an experienced Growth Marketing consultant to support our growth objectives on a fractional basis. This independent contractor engagement will focus primarily on lead generation, pipeline development, and adoption within U.S. school districts.

This is a 6-month, outcomes-focused engagement, with the potential to extend by mutual agreement based on business needs.

Scope of Work

The contractor will provide strategic and executional growth marketing support, which may include:

• Developing and executing a full-funnel growth marketing strategy with qualified lead generation as a primary objective.
• Designing and launching marketing campaigns aimed at increasing awareness and demand among district-level decision-makers.
• Creating messaging frameworks and content recommendations tailored to the K-12 education market.
• Defining, monitoring, and reporting on top-of-funnel performance metrics, including lead volume, quality, and conversion.
• Collaborating with sales stakeholders to align on ideal customer profiles (ICP), pipeline health, and growth priorities.
• Providing strategic guidance on brand positioning, thought leadership, and storytelling.
• Establishing and tracking KPIs related to CAC, funnel performance, and campaign ROI.
• Coordinating, as needed, with internal contributors or external vendors supporting marketing initiatives.

This engagement does not include internal people management, HR responsibilities, or administrative duties.

• Demonstrated experience marketing to U.S. school districts, with a strong understanding of K-12 purchasing and decision-making processes.
• Proven track record designing and optimizing lead generation programs, ideally within education or mission-driven organizations.
• Strong expertise across digital marketing channels, campaign experimentation, content strategy, and marketing automation.
• Familiarity with cyclical buying patterns, budget timing, and funding mechanisms in K-12 education.
• Ability to work independently, define priorities, and deliver measurable outcomes.
• Experience collaborating cross-functionally with sales and product stakeholders.
• Alignment with Just Right Reader's mission and a commitment to equity and literacy.
• Engagement Details
• This role is structured as an independent contractor (1099) engagement.
• The contractor will determine their own work schedule, methods, tools, and approach, subject to agreed-upon milestones and deadlines.
• The contractor may provide services to other clients during the term of this engagement.
• Compensation will be provided on a monthly retainer or project-based basis, as outlined in a separate agreement.
• Services will be performed remotely; occasional in-person collaboration may occur by mutual agreement.

Why Join Us:

At Just Right Reader, we're transforming how children learn to read. You'll be part of a passionate, growing team committed to educational equity, literacy innovation, and joyful learning.

• Mission-driven company focused on improving literacy and education outcomes.
• Collaborative and innovative work environment with opportunities for growth and development.