Franchise Brand Marketing Coordinator

Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team to serve as one of the primary points of contact for franchisee marketing support across our network. The ideal candidate will play a pivotal role in supporting our marketing initiatives, driving brand awareness, and enhancing our online presence. This position requires a blend of creativity and analytical skills to effectively manage various marketing projects, execute digital marketing strategies, and conduct market research to inform decision-making.

Duties

• Assist in the development and execution of marketing campaigns.
• Ensure brand consistency across all franchise locations.
• Guide franchisees in managing local social media accounts while aligning with corporate branding.
• Provide fresh, engaging content ideas and support for social media scheduling to boost engagement.
• Monitor online reviews and reputation for franchise locations, helping franchisees respond thoughtfully and maintain a positive image.
• Conduct market research to identify trends, customer preferences, and competitive analysis.
• Help franchisees interpret and apply brand marketing strategies to their local markets by providing strategic input, education, and referrals to appropriate tools or resources.
• Analyze campaign performance metrics to assess effectiveness and recommend improvements.
• Participate in strategic planning sessions to align marketing goals with overall business objectives.

Requirements

• Excellent communication skills, both written and verbal, with the ability to collaborate effectively across teams.
• Proven experience in digital marketing preferably supporting franchise or multi-location brands.
• Broad understanding of CRM systems, digital advertising, SEO, and analytics.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• A customer-first mindset with a passion for helping franchisees succeed.
• A proactive approach to problem-solving with a strong attention to detail.

If you are passionate about marketing and eager to contribute to a collaborative team environment while developing your skills further, we would love for you to apply for this exciting opportunity as a Franchise Brand Marketing Coordinator.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Paid time off

Work Location: In person