Franchise General Manager

Join We Care Senior Care, a proud Home Instead franchise, where our mission is to help seniors remain safe and cared for in their homes.

This pivotal leadership role demands an ownership mentality and growth mindset to drive business development, revenue growth, profitability, staffing, and operational excellence in alignment with high industry standards.

Compensation:

• Total compensation package around $100,000+, including base salary and performance-based bonuses.

Key Responsibilities:

• Manage day-to-day business operations from a centralized office.
• Lead all aspects of location performance including culture, revenue, profitability, expenditures, and staffing.
• Oversee services delivered across multiple territories focusing on growth and operational efficiency.
• Drive top-line sales and Owner’s Discretionary Profit, achieving monthly and annual growth goals.
• Full P&L responsibility to maximize revenue and profitability.
• Recruit, train, and retain a high-performing administrative team.
• Foster Care Professional retention through relationship-building and recognition.
• Monitor key performance indicators, conduct audits, and implement process improvements.
• Build and maintain strong community relationships and referral networks.
• Promote a positive, values-driven workplace culture focused on team engagement and retention.
• Conduct weekly team meetings and monthly one-on-ones with direct reports.
• Collaborate with senior leadership to execute strategic initiatives.
• Ensure compliance with company policies and ethical standards.

Qualifications:

• Bachelor’s degree in business, healthcare administration, or related field (or equivalent experience).
• 5+ years of business management experience with P&L responsibility.
• Proven sales-minded leader with strong relationship-building and strategic planning skills.
• Demonstrated success managing multi-territory operations and leading teams.
• Ability to thrive in a fast-paced environment with a strong sense of urgency and a “can do” mindset.
• Excellent interpersonal and communication skills.
• Proficiency in Microsoft Office (Word, Excel); CRM or scheduling software experience preferred.
• Commitment to fostering a culture of respect, integrity, and excellence.

Why Join:

• Lead a growing home care business with a supportive leadership team.
• Competitive compensation package including health benefits, 401(k) match, life insurance, and other perks.
• Work in an environment that values ownership, growth, and collaboration.

Work Location:

• Onsite at a single office location in the Greater Sheboygan, WI area.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Commute:

• Sheboygan (Preferred)

At the heart of our culture is our core value: **Love (v.)**, defined as: Patience, Kindness, Humility, Selflessness, Respectfulness, Forgiveness, Honesty, and Commitment. We seek individuals who lead with love in all they do.

Experience

Required

• 5 year(s): Management experience

Equal Opportunity Employer
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