Franchise Marketing Coach

Position Scope

The Franchise Marketing Coach accelerates the success of new franchise partners by

guiding them through a structured onboarding process and helping them implement

effective marketing strategies from day one. This role is pivotal in ensuring that

franchise partners meet the required minimum monthly marketing spend of $1,500 and

quickly engage with PMI’s full suite of marketing tools—including the Digital Essentials

package—to build brand awareness, generate leads, and drive local market penetration.

Working closely with the Sales Coach and Business Coach teams, the Marketing Coach

develops integrated business, sales, and marketing plans tailored to each franchise

partner’s specific goals. The position blends hands-on training, strategic planning, and

ongoing mentorship to help partners create sustainable marketing systems that deliver

measurable results.

Job Description

Job Title: Franchise Marketing Coach

Department: Marketing

Reports To: Executive Director of Marketing

FLSA Status: Exempt

Location: In-office, PMI Corporate office in Lehi, Utah

Salary Range: $70,000-$75,000

Key Responsibilities

1. Franchise Partner Onboarding

• Guide new franchise partners through a structured marketing onboarding program to accelerate time-to-market and brand awareness.
• Provide hands-on training and support on PMI’s Digital Essentials package, CRM, and other marketing tools.
• Conduct one-on-one and group onboarding sessions to ensure partners understand and can execute core marketing tactics (social media, paid ads, online reputation, direct mail, etc.).

2. Integrated Business & Marketing Planning

• Collaborate with Sales Coach and Business Coach teams to co-create robust, data- driven business, sales, and marketing plans for each franchise partner.
• Advise on key performance indicators (KPIs), budget allocations, and campaign strategies to drive local lead generation.

3. Ongoing Coaching & Support

• Serve as the primary marketing advisor for new franchise partners during their first year of operations, including a 30/60/90-day initial action plan.
• Monitor partner progress, review analytics, and recommend optimizations to campaigns and marketing spend in collaboration with approved vendor partners.
• Offer best-practice guidance on local content creation, digital advertising, SEO, and reputation management.

4. Cross-Functional Collaboration & Training

• Work with the network marketing team to ensure brand consistency and alignment of local and national campaigns.
• Partner with internal teams to refine onboarding processes and update training materials.
• Coordinate with the Marketing Support Specialist for tool-related troubleshooting.

5. Continuous Improvement & Thought Leadership

• Stay abreast of digital marketing trends, franchise marketing innovations, and local market tactics.
• Provide feedback to the marketing leadership team to enhance PMI’s marketing systems and tools.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience: 5+ years of marketing experience, with at least 2 years in a coaching, training, or franchise marketing role preferred.
• Strong knowledge of digital and traditional marketing platforms (social media, paid search, online reputation, email automation, direct mail, CRM systems).
• Proven ability to develop marketing plans and train non-marketers in execution.
• Excellent communication, presentation, and interpersonal skills with the ability to motivate and coach diverse stakeholders.
• Analytical mindset with the ability to track KPIs and translate data into actionable strategies.
• Highly organized, adaptable, and comfortable managing multiple partners and projects simultaneously.

Key Competencies

• Coaching & Facilitation: Skilled at guiding and inspiring new business owners.
• Strategic Thinking: Able to craft actionable marketing plans aligned with business goals.
• Collaboration: Thrives in cross-functional teams with Sales and Business Coaching.
• Technical Proficiency: Confident using CRM, analytics dashboards, and digital advertising tools.

Why This Role Matters

By ensuring new franchise partners can launch marketing activities quickly and

confidently, the Marketing Coach drives faster revenue generation, stronger brand

consistency, and scalable growth across the PMI franchise network.

Job Type: Full-time

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Work Location: In person