Freelance Copywriter

Potpourri Group Inc. (PGI) was founded in 1963 with a single consumer catalog. Over the years, we have expanded through both internal innovation and strategic acquisitions, evolving into one of America’s most successful multi-brand direct-to-consumer merchants. Today, we proudly serve millions of customers annually.

At PGI, we seek individuals with unique talents, skills, and, most importantly, passion. Our team members are enthusiastic professionals who love what they do, arriving each day ready to dive in and contribute. They take initiative, take pride in their work, and are trusted to work independently while embracing teamwork. Collaboration is at our core - employees readily share ideas, offer support, and contribute to a positive, dynamic workplace.

PGI fosters a collaborative, team-oriented culture driven by an entrepreneurial spirit. We encourage creativity, innovation, and out-of-the-box thinking. Great ideas come to life not only in formal meetings but also through brainstorming sessions, casual conversations, and spontaneous discussions. While the workload is demanding, deadlines are tight, and critical projects are always in motion, our team pulls together to make things happen - because we care. At PGI, colleagues become more than co-workers; they become part of a community. For us, this is more than just a job - it’s a passion, a purpose, and a career.

Position Overview:

We’re seeking a detail-oriented Freelance Catalog Copywriter who understands that catalog copy is a conversion tool - not creative writing for its own sake. This role requires the ability to craft concise, benefit-driven product descriptions that adhere strictly to brand voice, formatting standards, and production timelines. The ideal candidate combines strong editorial judgment with commercial awareness and can write clean, persuasive copy that supports merchandising strategy and price positioning.

Key Responsibilities:

• Write high-volume product copy for print catalogs
• Translate product specs into clear, benefit-focused descriptions
• Follow brand-specific style guides and formatting rules precisely
• Meet strict production deadlines across multiple seasonal drops
• Incorporate SEO keywords where required (for digital extensions)
• Collaborate with merchandising and editorial teams
• Revise copy quickly based on feedback and margin/space constraints
• Ensure consistency in capitalization, measurements, materials, and technical details

What You Might Be Writing:

• Apparel descriptions
• Home goods & décor
• Giftable items
• Accessories
• Seasonal collections
• Promotional callouts and headlines

Required Skills & Experience:

• Bachelor’s degree in Communications, Journalism, English, or related field
• 2+ years experience in catalog, retail, e-commerce, or direct-response copywriting
• Strong proficiency in MS Word
• Strong command of grammar, punctuation, and formatting standards
• Ability to write concise, benefit-driven copy (no fluff)
• Comfortable writing within strict character counts
• Experience following detailed style guides
• Ability to manage multiple batches at once
• Strong time management and deadline discipline

Preferred Qualifications:

• Experience writing for print catalogs
• Familiarity with Chicago Manual of Style or house style guides
• Experience with brand voice differentiation
• Comfort working in Dropbox, SharePoint, or collaborative platforms
• Basic understanding of merchandising strategy and pricing psychology

What Success Looks Like:

• Copy requires minimal revision
• Deadlines are consistently met
• Brand voice is executed accurately
• Formatting errors are rare
• Copy supports conversion and aligns with pricing tier

Potpourri Group is an Equal Opportunity Employer

Pay: From $50.00 per day

Work Location: Hybrid remote in North Billerica, MA 01862