Freelance Copywriter and Media Outreach

Freelance Copywriter & Media Outreach Specialist

Custodio & Dubey LLP (CD LAW)
Los Angeles, CA (Hybrid/Remote)
Freelance / Contract

Pay: $25–$28 per hour
Estimated Weekly Hours: 25–40 (flexible based on output)
Reports To: Partners & Marketing Director
Works With: Social Media Manager, Marketing Assistant, Attorneys, External PR Platforms

About the Role

Custodio & Dubey LLP (CD LAW), the official law firm of the LA Kings, is seeking a high-output Freelance Copywriter & Media Outreach Specialist to support our growing marketing and PR efforts.

This role is ideal for a writer who thrives on media pitching, storytelling, PR outreach, SEO-driven content, and bilingual communication. You will help position our attorneys as thought leaders while creating consistent, high-quality content across press, email, website, and social platforms.

This is a results-driven freelance role. We are looking for someone who can pitch, publish, and amplify.

Key Responsibilities

Media Outreach and PR

• Write and pitch 3–5 media pitches per week
• Pitch across print, on-air television, radio, podcasts, and digital publications
• Tailor pitches for local, regional, and national outlets
• Communicate directly with Spanish-language media (TV, radio, print, and digital)
• Draft press releases for verdicts, settlements, attorney commentary, firm announcements, and community initiatives
• Track media outreach, responses, placements, and follow-ups
• Use PR platforms such as Muck Rack, Cision, HARO, PR Newswire, or similar tools

Website, Blog, and SEO Content

• Write and update blog posts, practice area pages, and SEO strategy or pillar pages
• Optimize content for search intent, keywords, internal linking, and conversions
• Assist with content planning aligned with ongoing PR and media wins
• Collaborate with the marketing team to maintain a consistent brand voice

Email Marketing and Newsletter

• Write one weekly email newsletter featuring firm updates, media features, and legal insights
• Create strong subject lines, hooks, and calls-to-action
• Support email campaigns tied to media placements, verdict announcements, and educational content

Social Media Copy and Light Content Activation

• Write captions, hooks, short-form scripts, and commentary tied to media wins
• Repurpose media appearances, podcasts, interviews, and blog content into social copy
• Coordinate with the Social Media Manager for content alignment

Research and Preparation

• Research timely topics related to personal injury, housing and habitability, wokers' compensation, and consumer safety
• Prepare background notes and talking points for media interviews, podcast appearances, and attorney commentary

Required Skills and Experience

• 2+ years of professional writing experience (freelance, agency, or in-house)
• Proven experience with media pitching, PR writing, and long-form content
• Strong writing portfolio including blogs, press releases, pitches, and newsletters
• Ability to simplify complex legal topics for a general audience
• Excellent grammar, clarity, and attention to detail
• Ability to meet weekly output goals consistently

Strongly Preferred Qualifications

• Fluent or conversational Spanish (written and verbal)
• Experience pitching to Spanish-language media
• Familiarity with SEO best practices
• Experience using WordPress
• Experience with Google Search Console and Google Analytics
• Experience with email platforms such as Mailchimp
• Comfort using AI tools such as ChatGPT and transcription software

Contract Structure

• Hourly freelance contractor position
• Weekly deliverables with clear output expectations
• Long-term opportunity for the right candidate
• Flexible schedule with consistent communication

Pay: $25.00 - $28.00 per hour

Expected hours: 25.0 – 40.0 per week

Language:

• Spanish (Required)

Work Location: Hybrid remote in Los Angeles, CA 90071