Freelance Marketing Consultant

Overview:

We are looking for an experienced Freelance Meta Ads Expert to plan, create, manage, and optimize Meta (Facebook & Instagram) advertising campaigns. The ideal candidate has hands-on experience with performance marketing, understands audience behavior, and can deliver measurable results across lead generation, sales, and brand awareness campaigns.

Key Responsibilities:

• Develop, execute, and optimize Meta ads campaigns (Facebook & Instagram).
• Conduct audience research, segmentation, and targeting to maximize ROI.
• Create compelling ad copies, creatives, and A/B tests to improve performance.
• Monitor campaign performance daily and adjust strategies for better results.
• Set up conversion tracking, events, pixels, and custom audiences.
• Prepare weekly performance reports with key metrics, insights, and recommendations.
• Ensure campaigns align with brand guidelines and marketing objectives.
• Manage ad budgets efficiently while focusing on cost-effective results.
• Suggest improvements for landing pages, funnels, and overall campaign structure.

Requirements:

• Proven experience running successful Meta ads campaigns.
• Strong understanding of Meta Ads Manager, Business Manager, Pixel tracking, and retargeting strategies.
• Ability to analyze data and make performance-driven decisions.
• Experience with lead generation and conversion-focused campaigns (preferred).
• Creative mindset with the ability to suggest effective ad formats and ideas.
• Excellent communication and reporting skills.
• Freelance availability with quick turnaround time.

Nice-to-Have (Optional):

• Experience with Canva, video ads, or creative tools.
• Knowledge of Google Ads or other paid media platforms.
• Familiarity with CRM tools or marketing automation platforms.

Job Type: Freelance
Contract length: 12 months

Pay: From ₹15,000.00 per month

Work Location: In person