Freelance Performance Marketing Specialist

ob Responsibilities

• Plan, execute, and optimize paid performance campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and other relevant channels
• Drive lead generation, conversions, and revenue growth through data-driven marketing strategies
• Conduct audience research, targeting, retargeting, and funnel optimization
• Create, test, and optimize ad copies, creatives, landing pages, and CTAs
• Monitor daily performance metrics including CPL, CPA, CAC, ROAS, CTR, and conversion rates
• Manage and optimize advertising budgets to maximize ROI
• Implement A/B testing for ads, creatives, audiences, and landing pages
• Set up and maintain accurate conversion tracking using pixels, GTM, and analytics tools
• Analyze campaign data and prepare weekly/monthly performance reports with insights
• Collaborate with design, content, and tech teams to ensure campaign success
• Identify scaling opportunities and continuously optimize campaign performance
• Stay updated on platform policies, algorithm changes, and performance marketing trends

Key Deliverables

• Campaign setup, optimization, and scaling
• Lead/conversion performance reports
• Budget utilization and ROI analysis
• Growth recommendations and optimization roadmap

Required Skills & Tools

• Google Ads, Meta Ads Manager, LinkedIn Ads
• Google Analytics, Google Tag Manager
• Strong analytical, reporting, and optimization skills
• Experience with lead generation and performance-based campaigns

Engagement Type

• Freelance / Contract-based
• Remote / Hybrid (as applicable)

Job Type: Freelance
Contract length: 6 months

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Work from home

Work Location: Remote