Freelance PPC Advertising Specialist

About Us:
Frank is a full-service creative agency specializing in branding, digital marketing, website design, and social media content. We work with a wide variety of clients across industries, and we’re looking to expand our contractor network to support our growing monthly workload.

Position Overview:
We are seeking a talented and adaptable freelance PPC Advertising Specialist to assist with Google Ads account maintenance and optimization. This is a remote, flexible contractor role with 10-20 hours per month (depending on task flow), offering the potential for additional hours as new projects arise.

Pay Range: $25 - $30 per hour (rate varies per project)

What You’ll Do:

• Develop, launch, and maintain Google Ads campaigns across Search, Display, Shopping, and YouTube.
• Conduct keyword research, audience segmentation, and bid strategy optimization.
• Write compelling ad copy and A/B test ad content to improve performance.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide insights.
• Conduct competitive analysis to identify growth opportunities.
• Implement conversion tracking using Google Tag Manager.
• Optimize landing pages and ad funnels to improve conversion rates.
• Stay up-to-date with Google Ads trends, algorithm updates, and industry best practices.
• Provide weekly internal updates and monthly performance reports with recommendations for improvement.
• Work collaboratively with our team to develop compelling ads and powerful lead generation.

Skills Required/Qualifications:

• 2+ years of experience managing Google Ads campaigns.
• Proven track record of managing and optimizing high-budget PPC campaigns.
• Deep understanding of Google Ads bidding strategies, Quality Score, audience targeting, and ad formats.
• Proficiency in Google Analytics, Google Tag Manager, and Google Developer Tools.
• Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
• Experience with conversion rate optimization and landing page testing.
• Knowledge of negative keyword strategies, remarketing, and audience targeting.
• Experience with third-party PPC tools (SEMrush, SpyFu, Opteo, or similar).
• Google Ads Certification is preferred but not required.
• Ability to manage multiple client accounts and projects simultaneously.
• Strong communication skills and ability to present campaign insights to our team.

Qualifications:

• 2-4 years of experience in Google Ads (freelance or agency experience preferred)
• MUST submit example work that showcases a proven track record of results (portfolio, reporting decks, example work, etc.)
• Strong understanding of 3rd-party PPC research tools (SEMrush, SpyFu, Opteo, or similar)

What We’re Looking For:

• A PPC specialist who is flexible, consistent, and knowledgeable.
• Someone who thrives in a freelance role and can seamlessly integrate with our team.
• A reliable communicator who meets deadlines and delivers quality work.

If you are passionate about driving results and making data-driven, strategic campaigns, we'd love to hear from you!

How to Apply:
Please submit your resume and portfolio items to be considered for this role.

Job Type: Contract

Pay: $25.00 - $30.00 per hour

Work Location: Remote