Freelance PR & Social Media Executive

Type: Freelance / Part-time
Location: Hybrid (Work from home + Office visits 4 times a month)
Experience: 3–4 years
Availability: Ongoing, project-based collaboration

About Us:

We’re a dynamic social media and digital marketing agency that partners with leading brands to craft impactful stories and campaigns. We’re seeking a Freelance PR & Social Media Executive with strong experience in media relations and personal branding to handle PR for our co-founder and manage the social media presence of both the agency and the co-founder.

Role Overview:

You’ll be responsible for managing public relations strategy, securing media coverage, and building thought leadership for the co-founder — while ensuring the agency maintains a strong digital presence across social platforms. The role is ideal for someone who blends creativity with strategic thinking and has a keen eye for storytelling and positioning.

Key Responsibilities:

Public Relations:

• Plan and execute PR strategies to strengthen the brand presence of the co-founder and the agency.
• Draft press releases, media pitches, articles, and thought leadership pieces.
• Build and nurture media relationships across digital, print, and influencer networks.
• Identify speaking opportunities, event participation, and feature stories.
• Monitor media coverage and prepare regular PR performance reports.

Social Media Management:

• Manage and grow LinkedIn and Instagram accounts for both the agency and the co-founder.
• Create monthly content calendars and collaborate with designers for post creation.
• Write impactful captions and thought leadership content aligned with brand tone.
• Track social media analytics and share monthly reports with insights and recommendations.
• Engage with followers, respond to comments/messages, and build an authentic online presence.

Requirements:

• 3–4 years of experience in Public Relations, Communications, or Social Media (preferably agency side).
• Strong media network and knowledge of digital PR trends.
• Excellent writing, communication, and presentation skills.
• Experience in managing executive or brand-level personal branding.
• Proficient in using PR and social media management tools (e.g., Meltwater, Notion, Later, Buffer, etc.).
• Ability to work independently and attend 4 in-office meetings per month for brainstorming, reviews, and coordination.

What We Offer:

• Opportunity to work directly with the co-founder and leadership team.
• Creative freedom with a flexible, hybrid work model.
• Exposure to strategic PR planning and executive brand building.
• Long-term freelance collaboration potential.

Job Type: Freelance
Contract length: 3 months

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule

Application Question(s):

• How many years of PR experience do you currently have?
• Do you have any prior experience working in a social media marketing agency?

Experience:

• Public relations: 2 years (Preferred)

Work Location: In person