Freelance Product Designer

Overview

Position: Freelance Product Designer

Industry: Fresh Produce / FMCG

Location: Remote - Freelance

Employment Type: Project-Based / Freelance

About Us

We are a leading fresh produce company dedicated to delivering premium-quality fruits and vegetables with a strong focus on innovation, sustainability, and visual appeal. Our products speak for themselves, and we need packaging and visuals that do the same. We're looking for a highly creative and forward-thinking freelance Product Designer who can elevate our brand and set our products apart on the shelves.

Role Overview

This isn't a role for someone who just "makes things look nice."

We're searching for a designer who pushes boundaries and can transform ordinary packaging into standout experiences. You'll lead the design of packaging, product labels, marketing visuals, and in-store displays, making sure every piece reflects freshness, quality, and innovation while staying aligned with our brand identity.

Responsibilities

• Packaging & Label Design
  • Create bold, eye-catching, and innovative packaging for fresh produce and related products.
  • Design product labels that are visually appealing, informative, and 100% compliant with food-labeling regulations.
  • Develop sustainable packaging concepts that stand out in the FMCG space.
• Creative Storytelling
  • Translate brand values and product positioning into striking visual narratives.
  • Present multiple design options and creative directions for each project.
• Retail & Marketing Assets
  • Design in-store promotional materials, display stands, and point-of-sale visuals that drive engagement.
  • Provide digital-ready assets for campaigns and e-commerce platforms.
• Trend & Innovation Focus
  • Stay ahead of global design trends, especially in FMCG and fresh produce markets.
  • Recommend cutting-edge design techniques and materials that give us an edge over competitors.

Skills & Requirements

• Proven experience as a Product Designer or Packaging Designer, preferably within FMCG or fresh produce industries.
• A killer portfolio showcasing bold, innovative, and high-impact designs.
• Expertise in Adobe Illustrator, Photoshop, InDesign, and Figma (or equivalent tools).
• Strong understanding of packaging structures, color psychology, and visual hierarchy.
• Familiarity with sustainable packaging trends and food-labeling regulations is a strong plus.
• Ability to think differently, challenge norms, and deliver designs that stand out.
• Self-driven, detail-oriented, and comfortable working in fast-paced environments.
• Excellent communication skills and ability to meet deadlines without compromising creativity.