Freelance Product Manager (B2C Strategy Initiative)

About Heady and the Role:

Heady is a digital product consultancy that provides full-service strategy, design, full-stack development, and growth marketing services for retail and lifestyle brands — and we do it all with heart. Our team partners with Fortune 500 brands to deliver impactful technology and design solutions.

We’re looking for a strategic, hands-on Product Manager to lead a B2C Product Strategy initiative for one of our top retail clients. In this short-term role, you’ll take the driver’s seat in shaping our client’s digital product direction — running discovery, defining the roadmap, and aligning stakeholders on what success looks like.

This project is slated to run from early November through December and requires approximately 20-30 hours/week.

ET hours are required. This is a remote-friendly role. There may be opportunities beyond this contract.

What You’ll Do:

• Lead stakeholder interviews and user research with UX/Design.

• Define product goals and connect them to business outcomes.

• Identify market opportunities and key KPIs for B2C eCommerce.

• Facilitate feature-prioritization and MVP/post-MVP roadmaps.

• Conduct user interviews and/or usability testing on existing products.

• Perform competitive and market analysis.

• Analyze user data and survey insights to inform recommendations.

• Lead ideation workshops and write user stories.

• Define and align success metrics.

• Recommend strategies for growth funnel and data capture.

Who You Are:

• 5+ years of strategic product management experience.

• Proven success leading discovery and strategy for web or app products (B2C/eCommerce).

• Strong communicator with exceptional organizational skills.

• Experience working in Agile/Scrum environments.

• Understanding of mobile-app growth and attribution tracking.

• Prior agency or consulting experience preferred.

• Bachelor’s degree or higher.

What You’ll Get:

• Competitive hourly rate - paid fairly for the value and expertise you bring.

• The chance to work with a talented global / remote-friendly team.

• Flexibility - we trust you to manage your time and deliver without micromanagement.

• Opportunities to grow your skills (and portfolio) by working on interesting, challenging projects that touch multiple areas.

• A culture of kindness and support - you’ll be respected, heard, and part of a team that celebrates wins together.