Freelance Social Media Manager + Content Creator — Santa Barbara Area

Job Overview
We are seeking a dynamic and creative Freelance Social Media Manager + Content Creator to join our vibrant team in the Santa Barbara area. This role includes end-to-end social media management, with a focus on creating short-form video content for Instagram Reels. The ideal candidate has experience managing restaurant, bar, or hospitality social media accounts and is comfortable capturing social-first content on-site.

Professional photography is provided for the account, with content capture focused primarily on Reels and short-form video.

About RockawayMore

RockawayMore is a boutique marketing agency specializing in restaurants, hospitality, and lifestyle brands. Our work spans public relations, social media, digital marketing, and design, helping hospitality brands build strong digital presence and audience engagement.

Responsibilities

• Manage day-to-day social media execution for a hospitality client Build posts using professional photography, client-provided assets, and short-form video content Write captions and develop social copy aligned with brand voice Schedule posts and manage approvals through HeyOrca Coordinate with the RockawayMore team on content calendars and strategy Participate in occasional client calls and internal team check-ins Capture short-form video content optimized for Instagram Reels during periodic on-site visits Film menu highlights, cocktails, atmosphere, and guest experience moments Deliver organized video assets following each shoot

Requirements

• Experience managing social media for restaurants, bars, hotels, or hospitality brands Based in the Santa Barbara area and available for occasional on-site visits Experience managing brand social media accounts end-to-end Strong copywriting skills and ability to write engaging captions Strong understanding of Instagram and short-form video trends Comfortable capturing video content in low-light restaurant environments Own equipment capable of capturing high-quality vertical video (camera or professional mobile setup) Strong organizational skills and ability to manage deadlines and approvals

Estimated Time Commitment

Approximately 20–40 hours per month, depending on content cadence and on-site content capture.

Application

Please email the following to:

• Resume Portfolio or examples of accounts you have managed (include handle, dates managed, and your role) Examples of caption writing or social copy Examples of short-form video content (Reels or TikTok), ideally for hospitality brands

Applications without a portfolio or clear examples of accounts managed will not be considered.

Pay: From $40.00 per hour

Work Location: In person