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Freelance Social Media & Paid Digital Ads Manager
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10REYA
Freelance Social Media & Paid Digital Ads Manager
Role Overview
You will be responsible for developing and executing both organic social media content and paid digital advertising campaigns across platforms including: Facebook, Instagram, LinkedIn, Google Ads. While you’ll create some content from scratch, you’ll also efficiently adapt templates and pre-existing assets as needed. You will schedule posts, launch ads, track performance, modify campaigns, and report insights to help us refine strategy and reach growth goals.
Key Responsibilities:
Content Planning & Scheduling
- Build a 3–6 month social media calendar (paid + organic) for all brands.
- Schedule posts that align with strategic goals and audience behaviors across channels.
- Adapt templates where appropriate and create original content where needed.
Paid Digital Advertising
- Set up, launch, monitor, and optimize paid campaigns on Meta (Facebook/Instagram), LinkedIn, and Google Ads.
- Provide audience targeting, budget optimization, bid strategy guidance, and conversion tracking setup.
Analytics & Reporting
- Track and analyze KPIs (reach, engagement, clicks, conversion, ROAS, etc.).
- Deliver clear, actionable reporting on campaign performance.
- Recommend modifications based on data to improve outcomes.
Strategy & Optimization
- Understand platform algorithms and trends to refine posting cadence and campaign structure.
- Make proactive recommendations to improve engagement and paid performance.
Collaboration
- Communicate clearly with internal stakeholders.
- Participate in weekly checkpoints and deliver regular performance summaries.
Experience & Skills:
- Proven experience planning and executing social media strategies across Instagram, Facebook, LinkedIn (organic + paid).
- Experience building and managing campaigns on Google Ads and Meta Ads platforms.
- Comfort with analytics tools and dashboards to report findings and optimize campaigns.
- Strong understanding of social media trends and best practices.
- Ability to manage multiple brands and calendars at once.
Preferred Tools:
- Social scheduling tools
- Creative tools (Canva, Adobe suite)
- Analytics tools (Google Analytics, platform insights)
Deliverables:
- Completed and published 3–6 month social and digital ads calendar
- Scheduled organic content across platforms
- Paid campaign setup + ongoing optimization
- Regular performance reports with insights and recommendations
- Campaign documentation and playbooks for future use
About Us:
- Remote
- 1099 Role
- Freelance / Independent Contractor (3–6 months, with potential extension)
- Pay Range: $26-$28/hr
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