Freelance Web Designer/Developer

We’re seeking a skilled and reliable WordPress expert to support ongoing website

updates, feature development, and integrations across multiple college brands. Our

websites are built with WordPress (Elementor Pro + Gravity Forms) and integrate with

Zapier, Google Sheets, and other marketing systems.

This role combines front-end design, back-end development, and systems integration.

You’ll collaborate closely with our marketing team to maintain high-performing,

compliant, and user-friendly websites that drive conversions.

American Higher Education Development Corp (AHED) is the parent organization behind

Stautzenberger College, Rockford Career College, and Cannavision

Institute—institutions dedicated to helping students build better lives through career-

focused education. You will be working with the marketing team, which plays a critical

role in this mission by supporting multiple brands and program offerings with innovative,

data-driven strategies that connect students to life-changing opportunities. You will be

part of a fast-moving, purpose-driven organization where your work directly impacts

growth outcomes. If you’re motivated by meaningful work, collaboration, and the chance

to help people transform their futures through education, AHED is an exciting place to

grow your career.

Key Responsibilities:

Front-End Web Design & Development

● Design and update page layouts and content using Elementor Pro to align with

brand standards.

● Ensure pages are responsive, fast-loading, and visually consistent.

● Implement SEO best practices using RankMath (metadata, schema, internal

linking, etc.).

● Optimize landing pages for conversion (CTAs, lead forms, tracking pixels).

Back-End Development & Maintenance

● Build and maintain Gravity Forms, including conditional logic and multi-step

forms.

● Troubleshoot and update plugins, themes, and core with minimal downtime.

● Implement tracking pixels and scripts (Meta, Google Ads, Analytics, TikTok, etc.).

● Perform regular site performance checks and resolve technical issues quickly.

Integrations & Automations

● Connect WordPress data (Gravity Forms submissions, etc.) to Zapier and Google

Sheets.

● Create and maintain automations between the website and CRM/marketing

systems.

● Test and document all workflows to ensure data flows correctly and securely.

Qualifications:

● 3+ years of professional WordPress experience.

● Proven work with Elementor Pro and Gravity Forms (advanced features preferred).

● Familiarity with Zapier, Google Sheets, and API/webhook integrations.

● Strong understanding of HTML, CSS, JavaScript, and PHP.

● Working knowledge of RankMath SEO and on-page SEO optimization.

● Experience troubleshooting plugin conflicts and website performance issues.

● Eye for design, UX, and responsive layout best practices.

● Excellent attention to detail and documentation skills.

● Reliable communication and ability to manage multiple projects independently.

Preferred Skills (Nice to Have):

● Experience with UTM tracking, Google Tag Manager, and analytics integrations.

● Understanding of higher education, lead generation, or multi-brand websites.

● Experience connecting websites to CRMs (e.g., Verity, GoHighLevel, HubSpot) or

marketing automation tools.

Work Environment:

● Ongoing, part-time freelance role with consistent weekly tasks and deadlines.

● Work directly with our marketing operations team through ClickUp, Slack, and

Google Drive.

● Although hours can be flexible, you must be available at least 4 hours between 9

AM – 6 PM EST for collaboration when needed

Job Type: Contract

Application Question(s):

• Confirm your availability for 4+ hours within 9 AM - 6 PM EST.
• Please provide 2-3 examples of WordPress sites that you have built or maintained.
• Please describe your experience with Elementer, Gravity Forms and Zapier.

Work Location: Remote