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JOB_REQUIREMENTS
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Key Responsibilities1. Digital Strategy & Planning
ü Develop and execute complete digital marketing strategies across all channels.
ü Conduct competitor analysis and market research to identify new opportunities.
ü Plan digital roadmaps for lead generation, brand awareness & customer engagement.
2. Performance Marketing (Paid Ads)
ü Create, manage, and optimize ad campaigns on Google Ads, Meta Ads, LinkedIn Ads, etc.
ü Set up conversion tracking, A/B tests, and ROI-focused campaigns.
ü Analyze performance metrics and optimize cost-per-lead (CPL) and ROAS.
3. SEO & Website Management
ü Perform on-page, off-page, and technical SEO activities.
ü Manage website performance, landing pages, and CRO (conversion rate optimization).
ü Ensure high-ranking keyword visibility and organic traffic growth.
4. Content Creation & Social Media
ü Plan and execute content strategies for blog, website, and social media.
ü Create engaging posts, reels, graphics (with design tools).
ü Manage social media accounts and drive measurable audience growth.
5. Email Marketing & Automation
ü Design email campaigns, funnels, and automated drip sequences.
ü Manage CRM tools (HubSpot, Zoho, Mailchimp, etc.).
ü Monitor open rates, click-through rates, and automation workflows.
6. Analytics & Reporting
ü Track KPIs across all digital platforms using Google Analytics, GA4, Search Console, etc.
ü Prepare weekly and monthly performance dashboards.
ü Use insights to refine strategies and improve campaign effectiveness.
Required Skills & Qualifications
ü Bachelor’s degree in Marketing, Business, or a related field.
ü 2–5 years of experience in digital marketing (full stack preferred).
ü Strong knowledge of SEO, SEM, SMO, SMM, Content, Email Marketing & Automation.
ü Proficiency in tools: Google Ads, Meta Ads Manager, Analytics, CRM tools, WordPress, Canva.
ü Excellent communication, analytical, and creative thinking skills.
✨ Preferred Skills (Good to Have)
ü Basic knowledge of HTML/CSS or website builders.
ü Experience with marketing automation tools (HubSpot, Zapier).
ü Understanding of UI/UX, funnels, and customer journeys.
ü Ability to create basic design assets using Canva, Photoshop, or similar tools.
Job Types: Full-time, Permanent
Pay: From ₹20,000.00 per month
Work Location: In person
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