Full-Stack Growth Marketer (B2B SaaS, Hands-On)

We’re looking for a Full-Stack Growth Marketer who’s hands-on, data-driven, and eager to build from scratch.

You’ll own and operate the full funnel: acquisition, onboarding, lifecycle, and content.

This is a hands-on, doer role, no teams to manage (yet), just a clear opportunity to drive results and grow into leadership as the company scales.

Two steps are required to apply:

1. Submit the application using the job board.
2. Complete the Application Questionnaire: https://forms.gle/wmTdLTZtL9VZ4s349

Company Overview:

At Insycle, our mission is to make it easy to manage and work with data.

Insycle – a modern platform to organize, cleanse, and manage CRM data – is a beloved SaaS product used by thousands of users from more than 80 countries. Product overview video: https://www.insycle.com/

We’re headquartered in New York City.

Requirements:

✅ You’re a Fit If You…

• Have 3+ years in B2B SaaS (ideally in PLG or trial-based products)
• Can write effective copy (emails, CTAs, blog intros) without a content team
• Have hands-on experience with HubSpot AND Intercom
• Can edit and update WordPress pages yourself (no dev help)
• Have used AI tools like ChatGPT, Claude, or Notion AI to help write, plan, or automate
• Know how to analyze funnels and launch experiments independently
• Thrive in fast-paced, startup environments where you’re trusted to own outcomes

🚫 Please Don’t Apply If…

• You’ve never built or automated lifecycle campaigns
• You’ve only done brand or social marketing without lifecycle or funnel ownership
• You rely solely on agencies to execute paid ads or email automations
• You haven’t used generative AI tools for marketing workflows
• You’ve never personally worked inside HubSpot workflows or Intercom Series

What You’ll Do:

Lifecycle & Activation

• Launch onboarding, trial nurture, and re-engagement flows in HubSpot
• Create in-app product tours, nudges, and messaging using Intercom
• Write and optimize lifecycle copy for clarity, tone, and conversions
• Create segmented campaigns for different personas or product behaviors

Acquisition & Content Optimization

• Optimize and edit WordPress pages directly (landing pages, CTAs, SEO meta)
• Audit and improve existing blog posts for SEO and CTA conversion
• Launch small-scale paid acquisition (LinkedIn, Google) and retargeting
• Use generative AI to accelerate content refreshes, ad copy, and email ideas

Community & Social Engagement

• Repurpose blog content and product updates into engaging social media posts
• Participate in and post on relevant forums, Slack groups, LinkedIn conversations, etc.
• Help cultivate an early-stage community motion around shared data/ops challenges
• Experiment with growth loops via referrals, user sharing, and community spotlights

Growth Ops & Analytics

• Set up Google Tag Manager and Google Analytics for full-funnel visibility: visit → signup → activation → paid
• Track campaign performance and iterate quickly
• Build dashboards and implement custom events and triggers to measure conversion and feature usage
• Identify and fix conversion bottlenecks

Foundation Building

• Create segmented ICPs and light product marketing frameworks
• Work cross-functionally with product and CS to identify activation levers
• Help define messaging, differentiators, and light ABM targets

Compensation & Benefits:

• $100K - $130K Base
• 0.1% - 0.25% Equity
• Medical, dental, and vision insurance.
• 401K with a 4% company contribution.
• PTO, sick and unplanned time off, holidays.
• Full-time, salaried position located remote in the United States.