Full-Stack Performance Marketing Operations Specialist (Remote or Ghana Based)

We are looking for a highly technical, execution-focused Marketing Operations Specialist who can manage the full digital performance stack: paid ads,website, social media,tracking, analytics, landing page optimization, and campaign reporting.

This is a role for a doer, not a coordinator.

Key Responsibilities

1. Performance Marketing Execution

• Build, launch, and optimize campaigns across:

Meta Ads (Facebook/Instagram), Google Ads, YouTube, LinkedIn.

• Set up campaign structures, audiences, creatives, and tracking parameters.

• Implement retargeting funnels and A/B testing frameworks.

• Monitor pacing, frequency, cost per lead, and campaign uptime daily.

• Prepare weekly performance reports and optimization suggestions.

2. Tracking, Analytics & Conversion Infrastructure

• Set up Google Tag Manager (GTM) for all events and conversions.

• Maintain accurate GA4 reporting dashboards.

• Implement and manage Meta Conversion API.

• Ensure all campaigns have correct UTMs, event mapping, and attribution.

• Create and maintain lead-tracking pipelines connected to our CRM.

3. Technical SEO & Site Health

• Optimize on-page SEO (titles, meta descriptions, headers, internal links).

• Upload and optimize blog posts according to SEO guidelines.

• Manage sitemap, indexing, redirects, 404 cleanup, and schema markup.

• Run regular SEO audits (Screaming Frog, Ahrefs, or similar tools).

• Improve site speed, mobile performance, and technical health scores.

4. Landing Page Optimization

• Make improvements in Webflow/WordPress (or equivalent CMS).

• Implement A/B test variants to improve conversion rates.

• Set up and optimize forms, thank-you pages, and tracking pixels.

• Layout and UX improvements.

5. Marketing Operations & System Management

• Maintain a clean, automated marketing funnel from ads to CRM.

• Ensure lead data accuracy, tagging, and quality scoring.

• Coordinate with creative teams (internal and external) for asset delivery.

• Build reusable templates for campaigns and analytics.

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Required Skills & Experience

Essential

• 3+ years hands-on experience in performance marketing execution.

• Strong proficiency in Meta Ads Manager and Google Ads.

• Advanced experience with GA4, Google Tag Manager, and conversion tracking.

• Solid understanding of SEO and site health management.

• Competence in Webflow/WordPress (editing, optimizing, creating variations).

• High attention to detail and ability to manage multiple tasks simultaneously.

• Strong analytical mindset; comfortable working with data dashboards.

• Excellent English communication skills.

Nice to Have

• Experience in real estate, SaaS, e-commerce, or lead-generation industries.

• Basic graphic editing or Canva skills.

• Experience with CRM automation tools.

• Familiarity with African or emerging markets.