FullTime- Social Media (Facebook )

The Pinkvilla team is looking for a talented, experienced Social Media to work closely with the Leadership, Marketing, and Product team and contribute to the overall social media strategy.

About PinkVilla:

Pinkvilla is one of the largest digital websites in the entertainment, lifestyle, and fashion categories with 30 million unique users and 21 million social media followers.

Based in: Mumbai

What do you need to do? (Role and Responsibilities)

• Develop creative and engaging social media Content that will contribute to user growth and increase the brand reach across all social media platforms for Pinkvilla.
• Manage and meet the business targets in terms of social media reach and user engagement.
• Manage the day-to-day handling of all social media channels adapting content to suit different channels
• Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite
• Create engaging multimedia content across our social media platforms like Instagram, Pinterest, X, Facebook, Snapchat etc
• Develop, launch and manage new competitions and campaigns that promote the organization and brand
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics, Facebook insights, Meta business suite.
• Encourage collaboration across teams and departments

Who could you be? Background and Experience:

• Relevant experience managing social media platforms
• Proven experience in driving the growth and meeting target numbers for social media.
• Experience using data and metrics to measure impact and determine improvements.
• Bachelor’s degree or equivalent.
• Proficiency in all social media platforms like Instagram, Snapchat, Youtube, Facebook.
• Experience of Google Analytics, Sprinklr, Hootsuite, Meta Business Suite