Fully Remote Website Design / (CRO) Conversion Rate Optimization Specialist

IMPORTANT NOTE:

Submit both your resume and cover letter explaining why you would be a great fit.

Note: Applications without a cover letter will not be considered. Cover letters must be personalized to this role and position. Explain why you are a good fit. Your customized cover letter is as important as your resume.

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Salary: $45,000 - $60,000 annually + bonus

Job Description

MPW Marketing, based in New Hartford, NY, is seeking a Website UX / Conversion Rate Optimization (CRO) Specialist to join our team in a permanent, full-time role. This position is fully remote and requires 40 hours per week with flexible scheduling. The role reports directly to MPW’s Director of Website Optimization, with regular check-ins to align on priorities, strategy, execution, and performance.

What Success Looks Like

Success in this role means owning CRO initiatives end to end with clear accountability for outcomes. This includes diagnosing performance issues through behavioral data and analytics, defining testing and optimization roadmaps, designing and implementing experiments, and translating results into actionable strategic recommendations.

The ideal candidate operates independently, exercises strong judgment in prioritizing work that drives measurable impact, and stays current on UX, CRO, and digital behavior trends. They clearly communicate insights, results, and next steps to both internal teams and clients, building confidence through clarity, evidence, and follow-through.

Core Responsibilities

• Own conversion rate optimization initiatives from analysis through execution and reporting
• Design and build user experience and conversion-optimized webpages and landing pages
• Define CRO strategies and testing roadmaps aligned with client business goals
• Present strategies, findings, and recommendations clearly and confidently to clients
• Collaborate with SEO and AI Optimization teams to align site performance and growth objectives
• Write and test copy informed by behavioral psychology and engagement principles
• Analyze user behavior, funnels, and performance data to identify friction and opportunity
• Configure analytics, testing, and reporting platforms during client onboarding
• Generate clear, actionable performance reports for internal and client use
• Contribute to the evolution of CRO processes, frameworks, and best practices within the department

Supporting Responsibilities

• Support new site builds, including content population and implementation of edits
• Assist with wireframing and UX planning for new landing pages
• Execute limited ad hoc front-end development work as needed
• Build and optimize email campaigns connected to CRO initiatives
• Manage photography assets and assist with landing page creation on site builds
• Adhere to website accessibility standards (WCAG 2.2) in design and implementation

Helpful Knowledge and Skills

• Demonstrated experience in UX, CRO, and conversion-focused design
• Strong marketing fundamentals with an understanding of digital consumer behavior
• WordPress experience strongly preferred
• Working knowledge of HTML and CSS
• Experience using analytics platforms such as Google Analytics to derive actionable insights
• Experience using AI tools as a productivity multiplier in research, testing, analysis, or execution
• Familiarity with generative AI tools such as ChatGPT and Gemini
• Familiarity with Figma and Looker Studio is a plus
• JavaScript or PHP familiarity is a plus

All Candidates Must Have

• Strong organizational, time management, and analytical skills
• Excellent written and verbal communication skills
• Comfort presenting ideas, strategies, and results to clients
• Ability to work independently while collaborating effectively with a team
• Strong critical thinking skills with the ability to identify, prioritize, and solve problems

Time Commitment

This is a full-time position requiring 40 hours per week. MPW offers flexibility in when those hours are worked, provided responsibilities are met with strong organization, communication, and follow-through.

Benefits

Full-time employees at MPW receive a comprehensive benefits package, including health, dental, and vision insurance, paid vacation and flex time, a retirement plan, performance-based bonuses, and reimbursement for continuing education.

The Agency

MPW Marketing is a full-service traditional and digital advertising agency based in New Hartford, NY. Now in its 19th year, MPW delivers identity, creative, advertising, media planning and buying, website development, SEO, SEM, PPC, and custom programming services to Fortune 500 companies as well as small and mid-sized regional businesses.

We are a 24-person team focused on doing thoughtful, high-quality work in a collaborative and rewarding environment. This role offers meaningful ownership, visibility, and long-term growth for the right candidate.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Application Question(s):

• I understand that a customized, well written cover letter is a requirement to apply for this position.

Education:

• Bachelor's (Preferred)

Experience:

• CRO / UX: 3 years (Required)

Work Location: Remote