General Manager

General Manager (E‑commerce) — Skincare Brand (Dubai) | Full‑time or Fractional

About us
Digital‑first skincare brand selling online across the GCC. Lean team, fast feedback loops, data‑driven decisions.

The role (80/20): Own the P&L and drive profitable, repeatable growth.

Key outcomes (first 90–180 days):

• Hit monthly revenue target with positive contribution margin.
• CAC ↓, LTV ↑; establish ROAS/CAC guardrails by channel.
• Build/upgrade the leads for Finance, Growth, Product, Operations, and Tech.
• Validate 1–2 new channels (e.g., Amazon/Noon, retail partners) with proven unit economics.
• Monthly close ≤ 5 working days; board‑ready reporting cadence.

What you’ll do

• Set strategy, OKRs, and operating rhythm; pressure‑test PMF & pricing.
• Coach functional leads to outcomes; unblock cross‑team issues fast.
• Own key partnerships and (if relevant) investor conversations.

Must‑haves

• Proven track record owning an e‑commerce P&L (D2C preferred).
• Fluent in CAC/LTV, payback, contribution margin.
• Dubai‑based or relocating quickly; strong English (Arabic a plus).

Compensation & benefits

• Full‑time base: AED 18,000–25,000 (Senior)
• Fractional
• Visa, health insurance, annual leave per UAE law.

How to apply (Indeed) — include these in your application

• CV + a 5‑line P&L turnaround you led (before → after).
• Your 90‑day plan (bullet points, max 1 page)

Job Types: Full-time, Part-time

Pay: AED12,000.00 - AED17,000.00 per month