General Manager

What if your next career move wasn’t just about a new title—but about joining a brand you truly believe in, where your leadership changes lives and you’re in the driver’s seat of your own success?

Are you a high-performing leader always looking for the next challenge? Do you thrive in environments where you’re empowered to build, innovate, and drive results—not just follow a script? Maybe you’ve managed teams at brands like Hand & Stone, Massage Envy, Orange Theory, or other high-volume, member-driven businesses, and you’re ready for more: more impact, more autonomy, and more opportunity to shape a business and a team you’re proud of.

If you’re hungry to grow, passionate about making a difference, and want to be recognized and rewarded for what you actually produce, you might be exactly who we’re looking for.

Considering a Move? We Offer Relocation Assistance!

If you’re ready for a new adventure, we’ll help you get here. We offer a generous relocation package—including a relocation bonus and personalized support—to help you make the move to Bend, Oregon. Whether you’re coming from across the state or across the country, we’ll make your transition smooth so you can focus on what matters: building your career and making an impact.

Bend is a haven for active lifestyles, with world-class hiking, biking, skiing, and water sports, plus a vibrant food, craft beer, and arts scene. It’s the perfect place to live, work, and play while building your career with a brand that truly makes an impact.

ABOUT RISE MODERN WELLNESS

Our mission is to empower transformative change through physical and mental well-being, creating a lasting positive impact on every person we serve. We’re not just another wellness center. Our purpose is to create meaningful connections with clients, impacting every aspect of their lives well beyond physical wellness. Every piece of equipment and every service we provide is simply a tool to support our deeper commitment: putting people first and making a real difference in the lives we touch.

OUR CORE VALUES

• Give First: We operate with an abundance mindset, always pitching in for the greater good and supporting each other to win together.
• Always Learning: We are committed to continuous learning and personal development at every level, always seeking ways to improve.
• Own It: We take full responsibility for our results, focusing on solutions and positive change.

If these values resonate with you, you’ll thrive here.

THE ROLE: GENERAL MANAGER

As the General Manager, you’ll take full ownership of a high-performing, growth-focused wellness center. You’ll lead a team of 10-15 associates, manage daily center operations, and—most critically—build and sustain a high-performing sales culture. You’ll be responsible for the entire client acquisition funnel, from first touch to long-term retention, and will have the autonomy to shape the culture and drive results as if this were your own business.

If you’re looking for a role where you can make a real impact, build and coach a winning team, and be rewarded well for the results you drive, this is your opportunity.

WHAT DOES THIS ROLE LOOK LIKE DAY TO DAY?

• Lead, coach, and inspire a team to consistently achieve and exceed sales and service goals, fostering a culture of excellence, recognition, and accountability
• Recognize, reward, and develop team members using provided budgets and creative incentives; celebrate wins and coach through challenges
• Recruit, hire, onboard, and train top talent, ensuring every team member is aligned with our values and performance standards
• Provide ongoing coaching, feedback, and staff evaluations to elevate performance and maintain a cohesive, motivated team
• Drive the overall performance and growth of the business, taking full ownership of results and accountability for team and client outcomes
• Own the client journey from lead generation and nurturing to appointment conversion, sales, and long-term member care—turning every interaction into a lasting relationship
• Set the tone for a high-energy, client-obsessed environment—modeling exceptional service, genuine care, and going above and beyond for every client
• Oversee all daily operations, including scheduling, payroll, facility maintenance, inventory, and HR functions, ensuring smooth and efficient center management
• Become an expert in all center services and systems; operate, troubleshoot, and train others on service delivery and CRM platforms (Zenoti experience a plus)
• Handle customer complaints and operational challenges with urgency, professionalism, and a solutions-first mindset—always making things right for the client
• Execute corporate programs and initiatives, adapting them to fit the unique needs of your team and clients
• Drive client reviews, testimonials, and contribute to a vibrant social media presence that reflects our brand and values
• Relentlessly pursue improvement, innovation, and growth—never settling for “good enough” and always seeking new ways to elevate the business

WHO WE’RE LOOKING FOR

• A natural leader who treats the business as your own and thrives in a performance-driven environment
• Excited, hungry, and fired up to build, innovate, and push for excellence every day—not someone who is content with the status quo
• Experience managing sales-focused teams in boutique fitness, wellness, aesthetics, or other member-driven spaces (brands like Hand & Stone, Massage Envy, Orange Theory, etc.)
• Proven ability to turn foot traffic, call-ins, DMs, and digital leads into lasting client relationships
• Strong background in coaching teams to hit and exceed sales targets
• Highly organized, decisive, and action-oriented
• Comfortable interpreting real-time data to make confident decisions that drive growth and client outcomes
• 3+ years in a sales-focused manager or general manager role, ideally in high-volume, performance-driven centers

Bonus points if you:

• Have a leadership background in the health and wellness industry
• Experience working in a franchise system
• Bring experience with local business events, affiliate marketing, or community networking
• Have experience with Zenoti (our CRM platform)
• Already have a strong, established network in the local community

WHAT’S IN IT FOR YOU

• Full autonomy and ownership: You’ll have the authority to shape your team and business, with the support and resources to succeed
• Uncapped earning potential: Compensation starts at a $55,000 base, with an uncapped, performance-driven bonus structure. Top performers should consistently earn $90,000+ annually
• Bonus structure aligned with growth targets: If you’re hungry to earn more, you’ll have every opportunity to do so
• All the tools to win: Access proven sales systems, a robust CRM (Zenoti), and ongoing marketing support to help you succeed from day one
• Unlimited wellness perks: Get unlimited access to our state-of-the-art wellness services—so you can live the lifestyle you’re leading and speak from real experience
• Recognition and rewards: Join a culture that celebrates results, recognizes your wins, and rewards your growth
• Make a real difference: Experience the satisfaction of helping people in your community live healthier, stronger, and better lives every day
• Insurance benefits: This role is eligible for insurance coverage, supporting your well-being as you support others
• Accrued paid time off: Take time to recharge and care for yourself. You’ll earn paid time off that grows with your tenure

Job Type: Full-time

Benefits:

• Health insurance
• Paid time off
• Relocation assistance

Job Type: Full-time

Pay: $65,000.00 - $100,000.00 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off
• Relocation assistance

Application Question(s):

• Briefly describe your experience leading a sales-focused team in a boutique fitness studio, medical spa, or similar environment. What sales targets did you own, and what results did you achieve?
• What metrics would you be looking at daily, weekly, and monthly to drive success?
• Which brands or studios have you managed that are most similar to ours? What made you successful there?

• This role is highly commission-based with a base salary and aggressive bonus structure. What are your compensation expectations?
• If you walk into a studio with a weak sales culture and low standards, how would you assess the team, decide who stays or goes, and raise performance? What specific steps would you take to shift the culture in your first 90 days?

Ability to Relocate:

• Bend, OR 97702: Relocate before starting work (Required)

Work Location: In person