General Manager - Digital Management

<Overview>
Step into the dynamic world of digital innovation as a General Manager of Digital Management, where your leadership will drive the strategic vision and operational excellence of our digital initiatives. This pivotal role combines visionary thinking with hands-on management of digital marketing, content creation, and technological platforms to elevate our brand presence and customer engagement. You will harness your expertise in SEO, social media marketing, e-commerce, and analytics to craft compelling digital experiences that resonate globally. Join us to lead a talented team dedicated to transforming digital landscapes and achieving measurable results through innovative strategies and performance-driven execution.

<Responsibilities>

• Develop and execute comprehensive digital strategies aligned with organizational goals, emphasizing SEO, SEM, marketing automation, and performance marketing.
• Oversee the management of content across multiple platforms including WordPress, content management systems, and social media channels to ensure consistency and brand integrity.
• Lead the optimization of website performance through conversion rate improvements, HTML/CSS adjustments, and technical SEO practices utilizing tools like Google Analytics, Google Ads, and SEO tools.
• Manage paid advertising campaigns across Facebook Advertising, Google AdWords, and other digital channels to maximize ROI while maintaining brand voice.
• Coordinate content creation efforts including copywriting, graphic design using Adobe Creative Suite and Adobe Photoshop, and video editing as needed for engaging campaigns.
• Analyze campaign performance metrics regularly to refine strategies; utilize SQL and JavaScript for data analysis and website enhancements.
• Foster collaboration among cross-functional teams such as marketing, IT, sales, and creative units to ensure seamless execution of digital projects.
• Stay abreast of emerging trends in digital marketing, B2B marketing strategies, e-commerce innovations, and new tools to keep the organization at the forefront of industry standards.

<Qualifications>

• Proven experience leading digital management teams with a focus on SEO tools, content management systems like WordPress, and analytics platforms such as Google Analytics.
• Strong expertise in SEM campaigns including Google Ads (AdWords), Facebook Advertising, and marketing automation tools.
• Proficiency in HTML, CSS, JavaScript, SQL for website optimization and data analysis purposes.
• Demonstrated ability in content creation—copywriting, graphic design (Adobe Photoshop/Creative Suite), video editing—and social media management.
• Knowledge of e-commerce platforms and strategies for boosting online sales through conversion optimization techniques.
• Excellent leadership skills with a track record of managing diverse teams in fast-paced environments; ability to inspire innovation across digital channels.
• Bachelor’s degree in Marketing, Digital Media or related field; advanced certifications in Google Ads or SEO tools are a plus. Join us as we push the boundaries of digital excellence! Your expertise will empower us to craft impactful online experiences that captivate audiences worldwide while driving measurable growth. We are committed to fostering an inclusive environment where innovation thrives—your leadership can make a transformative difference!

Job Types: Full-time, Part-time

Pay: $40,000.00 - $100,000.00 per year

Expected hours: 40.0 – 60.0 per week

Work Location: Hybrid remote in Moline, IL 61265