General Manager - Export Business

Role purpose Own and scale ECPL's export business end-to-end: international lead generation, distributor/channel development, order conversion, export execution (documentation + logistics oversight) and payment realization. Key responsibilities • Build target market plans (country/segment selection, channel strategy, competitor and pricing positioning). • Drive international lead generation through outbound outreach, trade portals, exhibitions and partner networks; maintain a clean pipeline cadence. • Convert RFQs into orders: qualify requirements, coordinate technical inputs, prepare and negotiate techno-commercial offers and contracts. • Develop and manage distributors/agents: onboarding, terms, targets, training and periodic performance reviews. • Oversee export execution: Incoterms alignment, documentation accuracy, coordination with forwarders/CHA, and on-time shipments. • Own collections discipline: manage payment terms (advance/LC/DP/DA) and coordinate with finance/banks for closures. • Create SOPs/checklists and coach 2 export executives; run weekly reviews with clear KPIs and accountability. Must-have skills & experience • Demonstrated B2B export track record (5-7 years) from lead generation to shipment and collections closure. • Strong command of export documentation sets (Commercial Invoice, Packing List, transport documents, COO, etc.). • Working knowledge of Incoterms 2020 and payment instruments (LC/TT) and how they impact documentation and risk. • Excellent written/spoken English; confident negotiation and stakeholder management. • Strong Excel skills; comfortable with CRM and structured follow-up discipline. Preferred • Experience with building materials / industrial manufacturing exports (preferred, not mandatory). • Exposure to distributor-led growth in Middle East/Africa/SE Asia. • Ability to create simple costing frameworks and margin governance for export pricing. Success metrics (KPIs) • Qualified leads and meetings per month; quotation volume and follow-up closure rate. • New buyers/distributors onboarded and active; conversion rate and order book value. • Gross margin on export orders; pricing discipline adherence. • OTIF shipments; documentation error/discrepancy rate; collection cycle time.

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Work Location: In person