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General Manager - Fashion Retail

Sharjah, United Arab Emirates

Key Responsibilities:1. Strategic & Business Management

  • Develop and execute business strategies to achieve sales, profit, and market share goals.
  • Analyze market trends and competitor performance to identify growth opportunities.
  • Oversee expansion plans, new store openings, and e-commerce strategies.
  • Prepare and manage annual business plans, budgets, and forecasts.

2. Operations Management

  • Ensure smooth daily operations across all stores and business units.
  • Implement operational policies and standard operating procedures (SOPs).
  • Drive store performance through strong visual merchandising, inventory management, and customer experience.
  • Ensure compliance with company standards, safety, and quality requirements.

3. Sales & Marketing

  • Set and monitor sales targets and key performance indicators (KPIs) for stores and teams.
  • Collaborate with the marketing team to develop promotional campaigns, events, and branding activities.
  • Oversee pricing, discount policies, and loyalty programs.
  • Ensure customer feedback and satisfaction are continuously improved.

4. Financial Management

  • Monitor and control operational costs to maintain profitability.
  • Review financial reports, analyze variances, and implement corrective actions.
  • Ensure accurate inventory valuation, stock control, and cost efficiency.

5. People Management

  • Lead, motivate, and develop retail management and staff teams.
  • Oversee recruitment, training, and performance evaluation of store managers and key staff.
  • Build a high-performance culture focused on teamwork, accountability, and excellence.

6. Product & Merchandising

  • Collaborate with design and buying teams to ensure product alignment with market demand and brand identity.
  • Oversee merchandise planning, stock allocation, and seasonal rollouts.
  • Monitor bestsellers, slow movers, and ensure timely replenishment or markdowns.

7. Digital & E-commerce Oversight

  • Drive online sales strategy, digital marketing, and omni-channel integration.
  • Coordinate with IT and marketing teams for digital initiatives, website optimization, and social media

Job Type: Full-time

Pay: AED10,000.00 - AED20,000.00 per month

Experience:

  • Fashion retail Senior Role: 4 years (Required)

Language:

  • arabic (Preferred)
  • English (Required)

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