General Manager- Sales (Admission)

Strategy Formation –

• To create a strategic student acquisition plan along with the Marketing team to facilitate admission / enrollments in line with the school development plan globally.
• To develop strategies to manage end-to-end funnel of sales including lead acquisition, communication, marketing and conversion.
• Set up counselling process and drive efforts through execution of CRM and Cloud telephony solutions to attain better efficiency and conversion rates.
• Designing, developing and constantly improving the customer interfaces related to the admissions procedure, practice and service standards.
• Train, coach and mentor Admissions managers and Admission counsellors
• Constantly engaged in tracking industry and competitors in all the geographies. Sharing competitor analysis reports on a regular basis. Identify trends and insights, and optimize spend and performance based on the insights.

Budget Management -

• Instrumental in developing the annual budget for the group with an eye of detail on optimizing the Customer Acquisition Cost.
• Plan, manage and report on progress and budgets for assigned projects.
• Will be responsible to ensure achievement of the customer enrolment goals of the school.
• She/he will constantly strive to learn and adopt relevant best practices to improve customer engagement and customer experience so that the school’s enrolment goals are achieved.
• Developing and monitoring statistical reports to enhance recruitment strategies, yield management, forecasting and operational efficiency
• Providing leadership support to the Sales/ Admissions team with all possible requirements to meet their targets.

Operations Management -

• Track, record and measure all admission counselling activities locally and all across campuses.
• Derive critical insights from marketing data and counsellor feedback to implement solutions thereby resulting in greater efficiencies in operations.
• Motivate, inspire and support the team for achieving the pre-determined targets of student admissions.
• Report sales activities for review with management on a regular basis.
• Ensure all development works are adherence to digital content strategy best practices, principles, and methodology

Job Requirements

Minimum Qualifications

Master’s degree from a reputable institution

Experience Required

• Must have 12– 15 years of experience in Business Development, Sales & Channel Management, Digital Transformation.
• Should have Relevant Experience & Knowledge in Education industry and capability to build a robust sales strategy.
• Must have experience of working with CRM’s such as Salesforce, HubSpot etc.
• Should have experience in managing hands-on customer-facing team across different geographies.
• Must have held leadership positions in the previous roles with added advantage in the education industry
• Should be a people manager and have the experience of managing large team
• High stake holder management skills are highly required for the role.
• Excellent written & verbal communication skill in English
• Able to multitask in a fast-paced environment & able to prioritize responsibilities.
• Must be able to make High level of influence, Ability to manage change.