General Manager - Sales & Marketing

Key Responsibilities:

1. Sales Strategy & Execution

• Plan and execute sales strategies for ongoing & upcoming real estate projects.
• Achieve monthly, quarterly, and annual sales targets (booking amount & collection).
• Drive site visit conversions, negotiations, deal closures, and customer handling.
• Develop pricing strategy, offers, and schemes for units in coordination with management.

2. Channel Partner (Broker) Management

• Develop, onboard, and manage Channel Partners (CPs) & Brokers.
• Design commission structures and incentive programs for CPs.
• Conduct regular CP meets, project presentations, and training sessions.

3. Marketing & Branding

• Plan and manage real estate marketing campaigns (Digital, Print, Outdoor, and Events).
• Oversee social media promotions, property portals, and performance marketing.
• Coordinate with agencies for creatives, ads, hoardings, brochures, and site branding.
• Monitor campaign ROI and lead generation performance.

4. Team Leadership & Daily Reporting

• Lead Sales Managers, Relationship Managers & Site Sales Team.
• Monitor daily sales performance and lead follow-ups through CRM.
• Ensure daily reporting of leads, site visits, bookings, and closures.
• Conduct daily/weekly review meetings and training sessions.

5. Customer Relationship Management

• Handle high-value clients and critical negotiations.
• Ensure superior customer experience and after-sales coordination with CRM team.
• Resolve customer escalations, cancellations, and documentation-related issues.

6. Revenue & Collection Management

• Monitor booking amounts, sales pipeline, and payment collections.
• Coordinate with accounts team for collections, demand letters, and payment follow-ups.

7. Market Research & Business Expansion

• Analyse competitor projects, pricing trends, and market conditions.
• Assist management in launching new projects, pricing & inventory planning.

Required Skills & Experience:

• 8–15 years of experience in Real Estate Sales & Marketing.
• Proven experience in handling residential/commercial projects.
• Strong experience in digital marketing, CP management, and CRM systems.
• Excellent negotiation & leadership skills.
• Deep understanding of real estate sales cycle, documentation & registration process.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹80,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Life insurance
• Paid sick time

Work Location: In person