General Sales Manager

Are you a proven automotive sales leader who thrives on building teams, developing talent, and driving results?

Safford Volkswagen of Fredericksburg is looking for a high-energy, forward-thinking General Sales Manager to lead our sales operation. We want someone who is passionate about coaching people, creating a winning culture, embracing technology, and helping customers have an exceptional buying experience.

This is an opportunity for a motivated leader who wants to make a significant impact with one of Virginia's premier automotive groups.

What You'll Do

• Lead, train, and mentor a team of Sales Consultants and Managers
• Create a culture of accountability, energy, and continuous improvement
• Drive showroom, internet, phone, and digital sales performance
• Work deals and assist in closing transactions
• Develop and execute sales strategies to increase volume and profitability
• Monitor key performance metrics and coach the team to success
• Recruit, hire, and develop top sales talent
• Partner with Finance and Fixed Operations to maximize customer satisfaction and retention
• Ensure a world-class customer experience throughout the sales process

What We're Looking For

• Automotive sales management experience required
• Strong leadership and team-building skills
• Proven ability to train, motivate, and develop high-performing sales teams
• Excellent communication and interpersonal skills
• Strong desk management and deal-closing experience
• Digital retailing and CRM experience preferred
• Driven, energetic, and positive attitude
• Growth mindset and willingness to challenge the status quo

Why Join Safford Volkswagen?

• Part of the largest dealer group in Virginia
• Strong inventory and market presence
• Competitive compensation package with performance incentives
• Health, dental, and vision benefits
• 401(k) with company participation
• Career growth opportunities
• Supportive ownership and leadership team
• Opportunity to build something special and make your mark

Compensation

$150,000 - $250,000+ annually

Base salary plus performance-based bonuses and incentives.

Apply Today

If you're passionate about developing people, creating a winning culture, and helping customers find the perfect vehicle, we want to talk with you.

Join a dealership that values leadership, innovation, and growth.

Pay: $150,000.00 - $250,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Work Location: In person