Generative Engine Optimization / AI Search Optimization (GEO Lead)

Job Title: GEO Lead (Generative Engine Optimization / AI Search Optimization)
Location: Hybrid / Remote (U.S.) — reporting to the Director, SEO & ASO

Required:
•  5–8 years in SEO, digital strategy, or technical search optimization, with a focus on enterprise-scale websites.
•  Strong understanding of LLMs, generative AI search, and how models retrieve, summarize, and rank information.
•  Proven ability to design measurement frameworks and KPIs for emerging digital channels.
•  Solid grounding in structured data, schema markup, entity optimization, and API integration.
•  Experience collaborating cross-functionally across marketing, analytics, and product/engineering teams.
•  Excellent communication and storytelling skills; able to translate technical insights into strategic recommendations.

Preferred:
•  Familiarity with MCP (Model Context Protocol) servers, APIs, and headless CMS architectures.
•  Experience working with enterprise analytics stacks (Adobe Analytics, Tableau, GSC, Looker, BigQuery), as well as LLM visibility tracking platforms.
•  Prior experience in product management, experimentation, or AI-driven content systems.
•  Hospitality or travel industry experience a plus.

Job Type: Contract

Pay: $70.00 - $80.00 per hour

Expected hours: 40 per week

Work Location: Remote