Georgia Boot Marketing Intern

Summary

The Marketing Intern is responsible for supporting the Marketing team through phases of corporate marketing programs. This position will require collaboration with Sales and Marketing teams, as well as the Company’s marketing consultants.

Essential Duties and Responsibilities

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:

• Provide social news and trend insights; share best practices for social interaction and social commerce.
• Professionally represent the Rocky Brand portfolio online.
• Manage and grow our social media community by fostering engagement, promoting relevant content, and monitoring messages and comments across all platforms.
• Participate in and manage social channels such as Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and TikTok.
• Oversee day-to-day operations for Social Media initiatives; manage deadlines and make sure the team/projects meet deadlines.
• Create and post relevant text, images, and videos on the appropriate Social platforms using a content calendar to plan and schedule posts in advance
• Ability to quickly learn and navigate the Hootsuite platform to manage and schedule social content is required.
• Collaborate with other internal teams to develop and execute strategic social media plans in conjunction with E-Commerce objectives.
• Help develop and implement well throughout and strategic marketing plans and campaigns to drive brand equity, increase sales, create awareness and maintain strong brand perceptions across all channels.
• Assist in the end-to-end implementation for various channel marketing activities, including promotions, visual, online, branding and other business endeavors that boost the company’s market share.
• Collaborate on developing and execute innovative programs that fully engage Social Communities and E-Commerce customers to drive new business.
• Collaborate with industry partners and social media content creators in cross promotional campaigns.
• Monitor program goals, objectives and campaigns to suggest refinements on strategy.
• Identify key on-brand influencers to partner with, work with Associate Ecommerce Manager to manage these relationships by seeding product and providing content direction.
• Support senior management in various projects or initiatives outside of Social as needed.

Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Enrolled in a Bachelor’s degree (B.A.) with a four-year College or university.
• Including Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube and others.
• Intermediate level of experience in Microsoft Applications including Excel, Word, PowerPoint, Outlook and Explorer.
• Analytical ability with experience in data collection and analysis tools.
• Keen understanding of sales arena, understanding of successful implementation of social commerce is a bonus.
• Strong communication & Public Relations skills; demonstrate exceptional relationship building skills
• Proficient written and verbal communication skills.
• Strong customer centric focus and ability to translate customer needs into deliverables.
• Established ability to translate strategy into action.
• Demonstrated ability to be a self-starter with initiative and the ability to multi-task.
• Proven ability to be a results and sales driven individual who is a creative marketer at heart, capable of using analytics to optimize and drive campaigns
• Process and detail oriented with ability to multi-task.

Working Conditions and Physical Requirements:

Corporate Office: This position operates in a professional office environment. Work is typically performed in a climate‑controlled setting with standard office equipment, including computers, phones, copiers, and printers. The role requires the ability to remain in a stationary position for extended periods, as well as to move throughout the office to access files, equipment, and meeting spaces. Noise levels are generally low to moderate.

The employee is expected to maintain a neat, clean, and professional workspace and follow company guidelines for workplace appearance and conduct. The role may require occasional adjustments to support business needs, such as attending in‑office meetings, collaborating with colleagues onsite, or participating in video calls where professional on‑camera appearance is expected.

Remote: This position operates in a remote environment. Work is performed primarily using a computer, phone, and virtual collaboration tools. The employee must have a dedicated, distraction‑free workspace with reliable internet access that supports online meetings, data security, and consistent productivity. Work is generally sedentary, involving extended periods in a stationary position with periodic movement as needed.

The employee is expected to maintain availability during agreed‑upon business hours and attend required meetings via video or teleconference. Remote schedules must not interfere with normal interactions between the employee, their supervisor, coworkers, or customers, and must support the team’s ability to meet business needs.

Confidential information must be handled securely at all times, including proper storage, password protection, and adherence to company security protocols. Employees must ensure their remote environment supports safe, compliant work practices and upholds company standards for professionalism, communication, and responsiveness. Performance expectations for remote employees are consistent with onsite roles, including meeting deadlines, attending meetings, and maintaining regular communication with leadership.