Global Digital Marketing Specialist

Minelab, headquartered in Adelaide, Australia, is a technology company that creates world-leading metal detectors to help humanitarian organisations clear landmines, gold prospectors find life-changing gold nuggets, and historians to recover lost relics. We have a culture of innovation which makes us leaders in bringing new technology to customers across the globe. We make everything ourselves; creative design and detailed engineering are the lifeblood of developing new products at Minelab.

Join Minelab, part of the Codan group, an ASX listed technology company, and build the next generation of world-leading products.

What will you be doing?

Minelab is seeking an experienced and strategic Global Digital Marketing Specialist to elevate the company’s global online presence through data-driven SEM, SEO, and Amazon Marketplace strategies. This role will be responsible for developing, executing, and optimizing digital campaigns that enhance product visibility, drive qualified traffic, and maximize ROI across global markets.

Working collaboratively with global marketing, sales, and product teams, the Global Digital Marketing Specialist will translate insights into actionable strategies that align with consumer behavior and regional opportunities.

The successful candidate will bring deep expertise in search marketing and a strong understanding of digital performance analytics, ensuring Minelab’s digital footprint continues to grow across multiple regions and platforms.

Key Responsibilities will include:

• Develop and execute comprehensive global SEM strategies across Google Ads, Bing Ads, and Amazon Advertising to drive traffic, conversions, and sales.
• Manage and optimize paid search campaigns through keyword research, ad creation, bid management, and ongoing performance analysis.
• Implement effective SEO strategies to improve organic search rankings, including on-page, technical, and off-page optimization initiatives.
• Enhance product visibility and performance on Amazon Marketplace, leveraging tools such as Amazon Advertising Console to maximize campaign ROI.
• Conduct market research to identify global opportunities, consumer trends, and competitor insights that inform digital strategy.
• Collaborate closely with global product and sales teams to align marketing initiatives with business goals and regional priorities.
• Monitor and report on key performance metrics, providing actionable insights and recommendations to stakeholders.

About You

The ideal candidate is a data-driven digital marketing professional with a proven record of success managing global SEM and SEO initiatives for consumer brands.

With a deep understanding of search engine algorithms and online retail dynamics, this individual thrives in a fast-paced, collaborative environment and brings a passion for digital innovation and measurable outcomes.

To succeed in this role, you’ll bring:

• Bachelor’s degree in Business, Marketing, or a related discipline.
• 5–8 years of hands-on experience in digital marketing, with a strong emphasis on SEM, SEO, and online marketplace management.
• Proven experience developing and executing global SEM campaigns using Google Ads, Bing Ads, and Amazon Advertising Console.
• Demonstrated success in SEO strategy development, including keyword research, technical optimization, and link-building initiatives.
• Experience in managing digital marketing performance for consumer products and e-commerce environments.
• Strong analytical skills with the ability to interpret data, identify insights, and optimize performance to achieve measurable ROI.
• Proficiency in marketing and analytics tools such as Google Analytics, SEMrush, and similar platforms.

Based primarily at Minelab’s Aurora-IL facility, this role requires flexibility to occasionally work outside of standard hours to meet tight deadlines or collaborate with international teams.

The position also requires a willingness to travel internationally for meetings, events, or training sessions, and the ability to thrive in a fast-paced, dynamic work environment while managing multiple priorities on a global scale.

Benefits and Culture

Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged.

We are looking for someone with genuine passion and can-do attitude for what they do. We offer many staff benefits including generous PTO, as well as Medical, Dental and Vision Insurance, and 401K.

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