Global Director, Social Media, Content & Community

Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. 

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany.  Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace . These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

Sol de Janeiro is looking for a magnetic  Global Director of  Social Media , Content & Community  to turn our fans into loyalists, our rituals into culture, and our content into a movement.  Responsible for global storytelling, brand  voice  and digital engagement,  you’ll  ensure Sol de Janeiro is positioned as a leader in the beauty and lifestyle space. 

The ideal candidate is a  creative leader  with a deep understanding of social-first content, digital trends, and evolving consumer behavior .  You’re  always pushing creative boundaries to lead conversations, not follow them.  This role requires a  forward-thinking, strategic, and hands-on leader  who can seamlessly bridge  brand building, content creation, and performance-driven social strategy . You will  oversee content creation, social media strategy, editorial planning, and community engagement , ensuring SDJ  remains innovative, engaging, and deeply connected to its audience .

Strategy  & Leadership

• Develop and implement a  cohesive  global social media strategy  that drives engagement, growth, and  cultural heat , aligning with overall brand and business  objectives .

• Own the  social identity , ensuring a  distinct , platform-native,  consistent brand presence  across all platforms (Instagram, TikTok, YouTube, Pinterest, and emerging spaces) ,  ensuring our content is  best-in-class, thumb-stopping, and inherently social .

• Ensure the brand  build s  culturally  heat,  actively  identifies opportunities for conversation and builds brand love through social-first storytelling

• Champion and evolve how we  showcase new and existing products, always pushing the envelope  with a focus  on  fresh  ways  t o engage  and educate  our audiences 

• Collaborate with cross-functional teams ( Global Consumer Engagement , PR/Influence, Commercial, CX, Product, ESG) to ensure social media and content strategies are integrated into broader marketing efforts

• Identify  opportunities to bridge digital and on the ground efforts as content and community building moments 

• Own and manage  the  social content creation ,  community  and platform  budget s

Content  Creation & Campaign Management

• Oversee the  development, production, and execution  of  compelling and innovative  social-first content  that resonates with diverse global audiences across various platforms (Instagram, TikTok, YouTube Shorts, Pinterest, Facebook,  etc )

• Own  content  calendars, formats, and storytelling frameworks , ensuring  timely  and engaging posts that drive engagement, brand  awareness  and conversions-  align ing  with broader marketing initiatives while allowing for  real-time agility .

• Collaborate closely with  cross-functional  teams  to develop holistic, integrated campaigns that resonate across touchpoint

• Lead  creative direction  for various content shoots (including on-location that highlight the brand’s Brazilian DNA), social-first storytelling, and video production in collaboration with the content team  in partnership with the in-house creative team 

• Ensure seamless integration of visual assets across  organic and paid social, brand campaigns, and UGC content .

• Manage  real-time, reactive content strategies ,  keeping the brand at the forefront of key cultural conversations.

• Collaborate with  cross-functional team leads  to  develop  and execute  high-impact campaign content  that  leverages  emerging social media trends, technologies, and platforms.

Community & Engagement

• Oversee  community strategy , ensuring deep engagement and  two-way conversations  with our audience.

• Collaborate with  Lifecycle  and Consumer Engagement to turn fans into loyalists

• Work with community manager  to refine brand voice, engagement tactics, and social best practices .

• Develop playbooks for  commentary, tone, and engagement ,  ensuring a unified presence across platforms.

• Act as a  guardian of our brand reputation —managing crisis response, sentiment tracking, and ensuring positive social  perception .

Global Ownership

• Coordinate with regional teams to ensure global strategies are adapted effectively for local markets while  maintaining  brand consistency via guidelines and toolkit development.

• Ensure visibility and alignment of social media efforts with local marketing campaigns, events, and product launches.

Data-Driven Insights & Performance

• Establish and track  KPIs for engagement, growth, and impact , leveraging  analytics to continuously  optimize  strategy .

• Implement a  test-and-learn approach ,  A/B testing formats, copy, and creative approaches to maximize performance.

• Stay ahead of  platform updates, algorithms, and  emerging  features , ensuring we are always  adopting best-in-class practices .

Leadership & Team Management

• Build, mentor, and manage a  high-performing social team

• Foster a culture of  creativity, experimentation, and excellence , ensuring the team is set up for success.

• Partner closely with  cross-functional leads  to ensure a cohesive approach to content, social, and experiential storytelling.

• 8+ years of experience in social media for a high-growth  consumer  brand (lifestyle, fashion, CPG or other industries known for strong brand storytelling). 

• A  creative  visionary,  able to  develop compelling narratives, ideate campaigns, and give strong creative direction that  drives engagement, brand love, and press attention.

• Proficiency  in key social and creative tools, including but not limited to content scheduling, and creative software (e.g., Adobe Creative Suite, CapCut, Canva, video editing tools).

• Deep  expertise  in Instagram, TikTok, YouTube, Pinterest ,  and emerging platforms—knowing how to craft platform-native content that performs.

• Proven success in scaling social audiences  and creating engagement-driving content that earns  press and cultural impact .

• Experience  leading  social  teams ,  driving high-quality social storytelling.

• A digital native with a cultural pulse .  You live and breathe socially and instinctively know what works.

• Strong analytical mindset , with experience leveraging data and insights to optimize content performance.

• Experience with  UGC, influencer amplification, and community engagement best practices .

• Comfortable working  cross-functionally in a fast-paced, evolving environment .

• Ability to  roll up your sleeves . T his is a player-coach role that requires creative and strategic execution.

• This role follows a hybrid schedule, requiring three in-office days per week at our NYC location.

Salary Range: $160,000 USD - $190,000 USD

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand

The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com . 

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