Global Marketing Analyst

Title : Global Marketing Analyst

Location : Atlanta GA 30313 (Hybrid; 3 days onsite/week)

Duration : 06+ Months Contract (Possibility of extension)

Pay Rate : $47.79/hr.

Job Description

We are building a networked global organization across more than 200 countries, combining the power of scale, with deep knowledge to win locally. A critical component of this networked organization is the creation of Platform Services to become the new backbone of our operating structure through a network of globally scaled services. Marketing & PACS platform services are one of the critical service hubs.

What You’ll Do for Us:

• Assist in the development and operations of all consumer data acquisition products to enable the vision, strategy and roadmap for next generation consumer experiences.
• Partner with the Asian-South Pacific (ASP) PACS team to support crisis and issue management communications for the region.
• Support the team lead in diagnosing, planning, articulating and implementing the transformation agenda of the evolution of Social Listening & Publishing to become a global competitive advantage of company.
• Support the team lead in diagnosing, planning and articulating the ideal capabilities, metrics and solutions for marketers to become a leading-edge power decision making asset of company.
• Be the voice, role model & ambassador of how the intersection of direct consumer observations and technology can transform into powerful insights and be the most important competitive advantage of company towards the future.

Qualifications & Requirements:

Functional Skills:

• Data systems/platforms knowledge: Experience using social/digital listening platforms (i.e., Sprinklr/NetBase/Talkwalker/etc.). Ability to extract unstructured data and transform into actionable insights for internal stakeholders use.
• Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.
• Global/Cultural Knowledge: Knowledge of cultural differences in different regions or countries that might impact or limit the effectiveness of marketing and PACS strategies
• Independent Point of View: Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline (e.g., marketing, finance) and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.
• Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for The Company.
• Network/Resources: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches and processes.
• Vendor Management: The ability to evaluate and ensure that vendor performance meets or exceeds defined performance standards and adheres to overall company policies and procedures.
• Strong understanding of company’s marketing strengths and pain points/gaps.

Related Work Experience: Minimum of 6 - 8 years of work experience. The required focus is on the relevance of the recent work they've done as it pertains to this role. Needs to have experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources. Experience in a global role preferred. Ideally needs to have worked in roles that have developed both strategic and operations capability.

Education Requirements: Bachelor's Degree good to have, not required; MBA or Advanced Degree preferred

What We Can Do for You:

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant