Go-to-Market Expert

Service Functions/Cross Business Stream Functions

Behind every successful audit, certification, and inspection stands a strong team in our Service Functions. Whether HR, IT, Finance, Marketing, Controlling, Procurement, Facility Management, our Shared Service Centers, QHSE, Legal, Corporate Development, or Corporate Communication – they all contribute to ensuring that our operational units worldwide can achieve top performance.

We rely on innovative processes, digital solutions, and a strong corporate culture to support employees, create efficient structures, and enable sustainable growth. Our work is diverse, ranging from developing modern HR programs to optimizing global financial processes to ensuring the highest compliance and quality standards.

Shape the future of TÜV Rheinland with us!

In our Service Functions, you can contribute your expertise, optimize processes, and actively participate in shaping the company's future. We offer you an international, dynamic environment that fosters innovation, collaboration, and personal growth.

Become part of our strong network and help shape the world of tomorrow with us!

Compensation Data

The salary range for this position is $78,000-$88,000 and reflects factors such as years of experience, relevant expertise, and overall qualifications.

Job Description

• Plan, develop, and manage integrated marketing campaigns based on strategic briefings, focusing on lead generation and awareness.
• Define customer journeys, campaign objectives, media mix, and required assets.
• Oversee project management for simultaneous campaigns, ensuring cross-functional coordination and supporting cross‑selling.
• Continuously optimize campaign performance across all channels and implement improvement measures.
• Serve as a key marketing advisor for internal business streams.
• Manage budgets, track ROI, and ensure cost‑effective use of funds.
• Facilitate collaboration between internal customers and downstream teams.
• Work with stakeholders and data analysts to segment and validate target groups and recommend effective channels.
• Develop content calendars and manage content creation and production across channels.
• Coordinate procurement, production, and external agencies or internal resources.
• Distribute content and assets across NAM/SAM and foster regional and local synergies.
• Conduct post‑campaign analyses, including KPI reporting, and integrate stakeholder feedback into future activities.
• Prepare briefings for external service providers when needed.

Work Experience

• University degree or equivalent qualification in marketing.
• 3–5 years of experience managing integrated marketing and communications campaigns, including agency coordination.
• Strong consulting, project management, and presentation skills.
• Expertise in go‑to‑market strategy, business planning, and connecting future plans to current context.
• Deep knowledge of inbound and performance marketing, marketing automation, SEM, SEO, and social media.
• Ability to navigate complex matrix organizations and maintain alignment with stakeholders at all levels.
• Strong conceptual thinking, judgment, and creative problem‑solving skills.
• High creativity, strong communication skills, assertiveness, and a proactive, hands‑on approach.
• Excellent planning and organizational skills with the ability to multitask and meet deadlines.
• Strong customer focus and relationship‑building skills.
• Independent, solution‑oriented, and accountable working style.
• Experience with marketing automation tools such as Eloqua, HubSpot, or Marketo.
• Experience with budget management and data analysis tools such as Power Pivot or SAP.

TUV Rheinland EEO Statement:

As a global business, TUV Rheinland North America relies on diversity of culture and thought to deliver on our goal of Creative People, Practical solutions serving our client needs, and ensures nondiscrimination in all programs and activities in accordance with Title VI and VII of the Civil rights Act of 1964. We continuously seek talented, qualified employees in our world-wide operations regardless of race, color, sex/gender, including gender identity and expression, sexual orientation, pregnancy, national origin, religion, disability, age, marital status, citizen status, protected veteran status, or any other protected classification under country or local law. TUV Rheinland North America is proud to be an Equal Employment Opportunity/ Affirmative Action Employer/ Federal Contractor desiring priority referrals of all protected veterans for job openings.

Benefits

• Positive working atmosphere: Isn't it tempting to work for an established, significant company with a rich heritage? Here's the even better news: we also want the work to be fun!
• Employee discounts: Exclusive employee offers at attractive conditions are just one of the great benefits we offer you. Please enquire about the details in a personal meeting.
• Bonus programmes: We believe in rewarding performance by recognising success. Let's talk about the details of our bonus programmes in a personal meeting.
• Remote working: Commuting is a time and mood killer, especially during rush hour. We offer remote work and welcome you to join our team regardless of your current location!
• Experienced and international teams: We welcome new talent, but are also proud of our many long-standing colleagues. Let your personal experience come together with our multicultural TÜV Rheinland experience to achieve something together!
• Insurance packages and health care: We are proud to save lives with our work. The physical and mental well-being of our employees is just as important to us! We would be happy to inform you about our insurance and health packages in a personal meeting
• Employee training and development: We live ‘Just right’ as the core of our corporate DNA. Constantly growing together and learning from each other is therefore a matter of course for us!

Diversity & Inclusion

Equal opportunities are particularly important to us at TÜV Rheinland. We are committed to breaking down barriers and creating an inclusive working environment characterised by respect, diversity and genuine participation. We therefore particularly welcome applications from people with severe disabilities.