Google Ads Expert

We are seeking an experienced Google Ads Expert to manage, optimize, and scale our paid search campaigns. The ideal candidate will have a proven track record of driving ROI through strategic campaign management and data-driven optimization.

Key Responsibilities
Campaign Management

• Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, Video (YouTube), and Performance Max
• Conduct comprehensive keyword research and competitive analysis
• Write compelling ad copy that drives clicks and conversions
• Design and implement A/B tests for ads, landing pages, and bidding strategies
• Manage campaign budgets and bidding strategies to maximize ROI

Optimization & Analysis

• Monitor campaign performance daily and make data-driven optimization decisions
• Analyze metrics including CTR, CPC, conversion rates, ROAS, and Quality Score
• Identify opportunities for performance improvement and cost reduction
• Conduct regular account audits to ensure best practices
• Implement conversion tracking and ensure accurate attribution

Strategy & Growth

• Develop comprehensive paid search strategies aligned with business goals
• Stay current with Google Ads platform updates, features, and industry trends
• Provide strategic recommendations for budget allocation across campaigns
• Identify new growth opportunities and expansion strategies
• Collaborate with marketing team on landing page optimization and overall funnel performance

Reporting & Communication

• Create detailed performance reports with actionable insights
• Present campaign results and recommendations to stakeholders
• Communicate regularly with team members about campaign status and opportunities
• Document processes, strategies, and learnings

Required QualificationsExperience & Certifications

• 3+ years of hands-on experience managing Google Ads campaigns
• Google Ads Certifications (Search, Display, Shopping, Video, etc.)
• Proven track record of managing monthly ad budgets of $[X amount] or more
• Experience driving measurable ROI and meeting/exceeding KPI targets

Technical Skills

• Expert-level knowledge of Google Ads platform and all campaign types
• Proficiency with Google Analytics, Google Tag Manager, and conversion tracking
• Experience with Google Merchant Center (for eCommerce)
• Familiarity with bid management tools and third-party platforms (e.g., Optmyzr, SEMrush, etc.)
• Strong Excel/Google Sheets skills for data analysis and reporting
• Understanding of landing page optimization and CRO principles

Analytical & Strategic Skills

• Strong analytical mindset with ability to interpret data and draw actionable insights
• Understanding of customer journey and attribution models
• Experience with audience targeting and segmentation strategies
• Knowledge of competitive analysis and market research

Soft Skills

• Excellent written and verbal communication
• Detail-oriented with strong organizational skills
• Ability to manage multiple campaigns and priorities simultaneously
• Proactive problem-solver with a test-and-learn mentality
• Team player who collaborates well with cross-functional teams

Preferred Qualifications

• Experience with other PPC platforms (Microsoft Ads, Meta Ads, LinkedIn Ads)
• Knowledge of SEO and how it complements paid search
• Experience in Medpsa, e.g., eCommerce, SaaS, B2B, etc.
• Familiarity with CRM platforms and marketing automation tools
• Basic understanding of HTML/CSS for landing page modifications
• Experience with Google Looker Studio (Data Studio) for custom reporting

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Conversion Rate
• Click-Through Rate (CTR)
• Quality Score improvements
• Overall revenue growth from paid channels

What We Offer

• Competitive salary based on experience
• Professional development opportunities and certifications
• Flexible schedule
• Access to industry-leading tools and technologies
• Collaborative and growth-oriented team environment
  

How to Apply

Please submit your resume along with:

• Portfolio or case studies demonstrating successful Google Ads campaigns you've managed
• Google Ads certification credentials
• Brief cover letter explaining your approach to campaign optimization

City:Bahawalpur

Employment Type: Full-time

We are an equal opportunity employer and value diversity. All employment decisions are based on qualifications, merit, and business needs.