Google Ads Specialist

Job description:

We are looking for a results-driven Specialist with over 2 years of hands-on experience in managing and optimizing Google Ads campaigns. The ideal candidate will be responsible for planning, executing, and analyzing paid advertising strategies to drive high-quality traffic, conversions, and revenue. Familiarity with AI-powered tools and automation extensions is highly desirable to stay competitive in the evolving digital landscape.Key Responsibilities:

• Plan, create, and manage Google Ads campaigns including Search, Performance Max (PMax), Shopping, and Video Ads.
• Conduct keyword research, competitor analysis, and audience targeting using both traditional and AI-enhanced tools.
• Write compelling ad copies and perform A/B testing to improve CTR and conversion rates.
• Monitor campaign performance and adjust bids, budgets, and targeting to maximize ROI.
• Set up and manage Google Merchant Center accounts and product feeds.
• Generate detailed performance reports and provide actionable insights using AI-based analytics dashboards.
• Stay updated with the latest trends, updates in Google Ads, and AI-driven PPC best practices.

Required Skills:

• Minimum 2 to 3 years of experience in managing Google Ads campaigns.
• Strong understanding of bidding strategies, campaign structure, and performance metrics.
• Proficiency in Google Ads, GA4, and GTM.
• Experience with Google Merchant Center and Shopping Ads is a plus.
• Excellent analytical, communication, and reporting skills.

Preferred Qualifications:

• Bachelor’s degree in Marketing, IT, or a related field.
• Google Ads Certification is a plus.

Job Type: Full-time

Pay: ₹370,251.39 - ₹480,000.00 per year

Benefits:

• Leave encashment
• Provident Fund

Education:

• Bachelor's (Required)

Experience:

• Google AdWords: 2 years (Required)

Language:

• English (Required)

Location:

• Ramapuram, Chennai, Tamil Nadu (Required)

Work Location: In person