Google Ads Specialist (Karachi Based)

We are looking for an experienced and results-driven Google Ads Specialist to join our digital marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns across Google platforms to drive traffic, leads, and conversions. This role requires strong analytical skills, strategic thinking, and hands-on expertise in managing PPC campaigns for multiple clients.
Key Responsibilities

• Plan, set up, and optimize Google Ads campaigns including Search, Display, Video, Shopping, and Performance Max.
• Conduct keyword research, competitor analysis & targeting strategy development.
• Create compelling ad copies, extensions, and audience segments for improved performance.
• Monitor campaign performance regularly and make data-driven adjustments to maximize ROI.
• Implement and manage conversion tracking, UTM parameters, and analytics reports.
• Coordinate with content & design teams for ad creatives and landing page improvements.
• Prepare detailed weekly/monthly performance reports with insights and recommendations.
• Stay updated with the latest Google Ads trends, bidding strategies, and policy updates.
• Perform A/B testing for ads, landing pages, audience, and bidding variations.
• Manage campaign budgets effectively to meet KPIs such as CPA, CTR, ROAS, and conversions.

Job Type: Full-time

Pay: From Rs100,000.00 per month

Work Location: Remote