Google Ads Specialist (Legal & Compliance Services)

Responsibilities

• Plan, launch, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max)
• Keyword research for high-intent legal & compliance queries
• City-wise and service-wise campaign structuring
• Daily budget optimization and bid management
• Improve Quality Score & reduce CPL
• A/B test ad copies, extensions, and landing pages
• Conversion tracking via GA4, GTM, Meta Pixel
• Build remarketing audiences
• Weekly performance reporting
• Scale winning campaigns

KPIs

• Cost per lead (CPL)
• Conversion rate
• ROAS
• Lead quality score
• Revenue per campaign
• Bounce rate

Must-Have Skills

• Hands-on Google Ads experience
• Keyword research mastery
• Strong analytical mindset
• GA4 + GTM knowledge
• Funnel thinking
• Landing page understanding

Bonus Skills

• Experience with legal, fintech, or service marketplaces
• CRO understanding
• Retargeting strategy

Job Type: Full-time

Pay: ₹35,000.00 - ₹70,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person