Google Business Profile, SEO & Google Ads Specialist

About ABS Development

ABS Development is a growing London-based construction company specializing in two critical areas: Commercial/B2B Construction & Refurbishment and High-End Residential Renovations . A key competitive division is Absolute Scaffolding , our integrated, in-house scaffolding service. We operate a successful hybrid B2B/B2C model, prioritizing quality, safety, and efficiency.

We require an experienced, results-driven Freelance Marketing Specialist to optimize our online local presence and digital advertising efforts to capture both high-value commercial leads and consistent residential inquiries.

The Role: Digital Growth Specialist

You will be responsible for strategizing, executing, and reporting on all organic and paid search initiatives to drive qualified leads to both our construction and scaffolding divisions. You must understand how to market services across a hybrid audience (Developers vs. Homeowners).

Key Responsibilities

1. Google Business Profile (GBP) Optimization (Local SEO)

• Fully audit and optimize the current ABS Development Google Business Profile, ensuring maximum visibility for "scaffolding near me" and general local searches.
• Develop and execute a consistent GBP posting schedule (3-4 posts/week), alternating content between B2B compliance/projects and B2C before/after results.
• Strategize and manage the review solicitation and response process to leverage social proof for both audiences.
• Ensure all Service Areas and Service Categories are accurately mapped to maximize exposure in London.

2. Organic Search Engine Optimization (SEO)

• Perform comprehensive keyword research targeting both high-value commercial terms ( "Principal Contractor London," "Commercial Refurbishment" ) and high-intent residential terms ( "House Extension Specialists London" ).
• Provide actionable recommendations for website content structure, including meta data, headings, and internal linking across the commercial and residential service pages.
• Implement technical SEO best practices to improve site speed and mobile experience.

3. Google Ads Management (PPC)

• Create, manage, and optimize highly targeted Google Ads campaigns with distinct budget allocation for B2B and B2C segments.
• B2B Campaign Focus: Keywords targeting high-value commercial leads (e.g., "Tender Submissions," "Integrated Scaffolding Solutions"). Focus on conversion actions like 'Request a Tender Invitation.'
• B2C Campaign Focus: Keywords targeting local service intent (e.g., "Loft Conversion Quotes," "Home Renovations near me"). Focus on conversion actions like 'Request a Quote.'
• Develop compelling ad copy and landing page strategies to maximize Quality Score and ROI.

Required Skills & Experience

• Proven experience managing Google Ads campaigns with a minimum monthly spend of £3k (or similar complexity).
• Demonstrable success in improving Google Business Profile ranking and local search visibility in competitive urban markets (London experience preferred).
• Expert knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
• Experience specifically within the construction, trade services, or property maintenance sectors is a massive advantage.
• Strong analytical skills with the ability to provide clear, concise reporting on campaign performance.

How to Apply

Please send the following

• Your CV/Resume.
• A brief summary (max 300 words) of your strategy for capturing Scaffolding leads in London.
• A successful PPC campaign