Google CPC Performance Marketer

Location: One World Trade Center, NY
285 Fulton Street, New York, NY 10007
Employment Type: Full-Time, in-person
Application Deadline: Until the position is filled

※ Please apply by emailing directly to us (see below). Thank you.

About SJKP, LLP

SJKP, LLP is a New York-based practice dedicated to providing high-quality legal services across corporate law, commercial litigation, cross-border, real estate and immigration matters. Our attorneys bring extensive experience from both domestic and international legal markets, enabling us to deliver practical and strategic solutions tailored to the needs of our diverse clientele.

With a client base spanning individuals, start-ups, and multinational companies, SJKP takes pride in offering personalized legal representation with global reach. Our team is equipped to assist clients in navigating cross-border transactions, complex disputes, and regulatory compliance, ensuring that legal challenges are met with precision and foresight.

Building on our foundation in New York, SJKP is committed to expanding its network of international partnerships and enhancing its capacity to serve clients operating in both the United States and abroad.

To learn more about our firm, please visit our website at www.sjkplawfirm.com

Job Overview

This role focuses on Google Ads (Search/Display), SEO/SEM optimization, keyword strategy, landing page performance and data-driven advertising execution. The ideal candidate is detail-oriented, data-focused and able to turn insights into high-impact campaigns that generate quality leads for the firm.

Key Responsibilities

1. Google Ads Campaign Management

• Plan, launch, and optimize Google Search and Display campaigns focused on lead generation.
• Conduct ongoing keyword research including negative keyword optimization.
• Manage daily bidding, budget pacing, and ad placements to ensure maximum ROI.
• Create testing variations for ad copy and improve CTR through structured A/B testing.

2. SEO & SEM Optimization

• Implement SEO best practices to increase website traffic and conversion potential.
• Collaborate with the web/SEO team to improve rankings for high-intent legal keywords.
• Utilize SEM techniques to enhance visibility and reduce cost-per-acquisition.

3. Analytics, Tracking & Reporting

• Monitor campaign performance using Google Ads Manager, Google Analytics and Google Tag Manager.
• Set up and troubleshoot conversion tracking, event tracking, and attribution.
• Provide weekly and monthly performance reports with actionable insights.
• Analyze user behavior, market trends, and competitor strategies to guide campaign direction.

4. Conversion & Landing Page Optimization (CRO)

• Work with content and web teams to improve landing page quality scores and conversions.
• Recommend improvements to layout, calls-to-action, content flow and mobile performance.
• Conduct A/B tests and review heatmaps/session recordings (if applicable).

5. Budget, Compliance & Cross-Team Collaboration

• Ensure campaigns follow monthly budgets and meet Google Ads policy requirements.
• Collaborate with attorneys, marketing strategists and cross-border operation teams.
• Contribute to broader digital marketing initiatives that align with firmwide goals.

Required Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum 2 years of hands-on Google Ads experience (Search & Display).
• Strong proficiency with Google Ads Manager, Google Analytics and Google Tag Manager.
• Demonstrated ability to optimize campaigns for measurable business outcomes.
• Excellent analytical skills and ability to interpret performance data.
• Strong written communication skills for ad copy creation and reporting.

Preferred Skills and Experiences

• Google Ads Certification (Search/Display/Measurement) strongly preferred.
• Experience managing CPC campaigns for law firms or B2B/professional services.
• Familiarity with SEO fundamentals, search intent and funnel optimization.
• Experience with CRO, landing page testing and UX principles
• Proficiency with Looker Studio, Power BI, Tableau or similar visualization tools
• Hands-on experience with GA4, heatmap tools, A/B testing platforms (Optimizely, VWO, etc.)

What We Offer

• Direct collaboration with attorneys and executives
• International exposure with a professional yet people-centered culture
• Competitive compensation and growth potential as the firm expands

Salary information: $45,000 ~
(Adjustments based on skills, experience, and performance.)
※ Please indicate your desired salary in the application email.

How to Apply

Please send your resume, cover letter, expected salary, visa status/work authorization and earliest start date to hr@sjkplaw.com. For the email subject line, please include “NY Google CPC Marketer (Indeed) – [Your Name].” Only shortlisted candidates who provided all the requested information will be contacted.

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

• Paid time off

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Preferred)

Work Location: In person