Google & Facebook Ads Expert, SEO

Job Summary:

We are seeking an experienced and analytical SEO & Ads Expert with 3-4 years of proven experience. The ideal candidate will be an expert in developing, implementing, and managing successful paid advertising campaigns and comprehensive SEO strategies.

This is a critical role for our agency, requiring a strategic thinker with a proven track record of driving qualified traffic, optimizing for conversions, and delivering a strong return on investment (ROI) for our clients.

Key Responsibilities:

• Paid Ad Campaign Management (PPC):
• Plan, create, and manage paid advertising campaigns across multiple platforms, including Google Ads (Search, Display, Shopping, Video) and Social Media Ads (Facebook, Instagram, LinkedIn).
• Conduct in-depth keyword research, audience targeting, and ad copy creation.
• Monitor and optimize campaigns daily, managing budgets, bids, and A/B testing ad creatives and landing pages.
• Set up and manage conversion tracking to accurately measure campaign performance.
• Search Engine Optimization (SEO):
• Develop and execute comprehensive SEO strategies, including on-page, off-page, and technical SEO.
• Conduct website audits and competitor analysis to identify opportunities for growth.
• Perform keyword research to guide content strategies.
• Implement on-page optimizations (meta tags, content, schema, internal linking) and manage off-page strategies (e.g., link building).
• Optimize for local SEO, including Google Business Profile management.
• Analytics & Reporting:
• Act as the primary analytical thinker for all search and ad-related data.
• Monitor, analyze, and report on key metrics (CPA, ROAS, CTR, conversion rate, organic rankings, traffic) using tools like Google Analytics, Google Search Console, and platform-specific ad managers.
• Provide clear, actionable insights and recommendations to clients and the internal team.
• Strategy & Trends:
• Stay up-to-date with the latest trends, algorithm updates, and best practices in SEO and digital advertising.

Qualifications and Skills:

• Experience: 3-4 years of hands-on experience in managing SEO and PPC campaigns, preferably in an agency environment.
• Proven Track Record: A portfolio or case studies demonstrating a proven ability to drive traffic and increase conversions.
• Technical Expertise: Deep knowledge of Google Ads, Google Analytics, Google Search Console, and Facebook Ads Manager.
• SEO Tools: Proficiency with industry-standard SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog).
• Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Certifications: Google Ads and Google Analytics certifications are highly preferred.
• Communication: Excellent verbal and written communication skills.

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Google & Meta Ads Management: 3 years (Required)
• SEO: 3 years (Required)

Language:

• English (Required)

Location:

• Sialkot (Required)

Work Location: In person