Google / Meta Adds Expert

We are looking for a highly skilled Google/Meta Ads Expert to join our software house. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns for SaaS, AI, and ML-based products and services. .

Key Responsibilities :

• Plan, launch, and manage paid advertising campaigns on Google Ads and Meta Ads platforms.
• Develop lead generation campaigns for SaaS, AI, and ML products.
• Perform keyword research, audience targeting, and competitor analysis.
• Optimize campaigns for ROAS, CTR, CPC, CPA, and conversion performance.
• Create and manage remarketing and retargeting campaigns.
• Monitor campaign performance and generate detailed analytical reports.
• Coordinate with design and content teams for ad creatives and landing pages.
• Conduct A/B testing for ads, audiences, and campaign strategies.
• Track conversion events using Google Analytics, Meta Pixel, and Tag Manager.
• Manage advertising budgets effectively to maximize ROI.
• Stay updated with latest trends, algorithm changes, and digital marketing strategies.
• Work closely with sales and technical teams to align marketing objectives with business goals.

Job Requirements :

• Bachelor’s degree in Marketing, Business, IT, or relevant field.
• 2–4 years of proven experience in Google Ads and Meta Ads management.
• Strong understanding of SaaS marketing funnels and lead generation.
• Knowledge of AI/ML industry trends and technology products.
• Hands-on experience with Google Ads , Meta Business Suite , Google Analytics , Google Tag Manager , Conversion Tracking
• Strong analytical and reporting skills.
• Experience in campaign optimization and budget management.
• Experience in B2B SaaS marketing.
• Understanding of SEO and email marketing strategies.
• Familiarity with LinkedIn Ads and YouTube Ads.

Work Location: In person