Google Tag Manager (GTM) & Tracking Specialist

Location: Remote/Hybrid (Preference: Pakistan/India)
Type: Full-time or Long-term Contract
Start Date: Immediate
Timing: 2:30 PM to 11:30 PM (8 hrs + 1 hr break)
Experience: 3+ years in GTM, Analytics & Tag-based integrations

About the Role

We are looking for an experienced Google Tag Manager Expert who is highly skilled in JavaScript-based tracking, analytics implementation, and debugging complex data layers & conversion events. You will be responsible for building scalable tracking architectures across multiple platforms (WordPress, Shopify, custom apps, etc.) and ensuring clean, accurate data collection for marketing, attribution, and business intelligence efforts.

The ideal candidate is someone proactive, detail-oriented, and comfortable working with developers, marketing teams, and product managers.

Responsibilities

• Implement, configure, and manage Google Tag Manager and Zaraz containers across various digital properties
• Create & deploy event tracking, triggers, variables, and custom scripts
• Build & maintain data layers and custom event structures
• Integrate tracking tools such as GA4, Google Ads, Meta Pixel, TikTok, LinkedIn, Hotjar, Klaviyo, HubSpot, CRM tools, etc.
• Debug and QA tracking setups using tools like Tag Assistant, DataLayer Inspector, and browser dev tools
• Configure conversion tracking for advertising platforms
• Ensure proper cookie consent & tracking compliance (GDPR/CCPA-friendly)
• Prepare documentation & collaborate with developers for technical implementation
• Work on dashboards and integrations with BI tools when required

Requirements

• 3+ years of hands-on experience with GTM & GA4
• Strong knowledge of JavaScript for custom tracking scripts
• Deep understanding of data layers, events, and browser debugging tools
• Experience creating conversion & re-marketing tracking for all major ad platforms
• Ability to troubleshoot event fires, tag sequencing & cross-domain tracking
• Familiarity with server-side GTM implementation is a plus
• Ability to work independently, manage tasks, and meet deadlines
• Strong analytical and problem-solving mindset

Bonus Skills (Nice to Have)

• Experience with GTM Server-Side containers
• Worked with BigQuery, Looker Studio, or Power BI
• Familiarity with Attribution modeling / CDP tools
• Basic understanding of website platforms like WordPress, Shopify, or Laravel
• Experience with API-based tracking and webhook integrations

Why Work With Us

• Work with modern tracking stacks & large-scale analytics environments
• Opportunity to collaborate on projects for global nonprofit and enterprise clients
• Long-term growth, training & skill-expansion opportunities.

Job Type: Full-time

Pay: Rs100,000.00 - Rs250,000.00 per month

Work Location: In person