Graduate Enrollment & Digital Marketing Manager

Posted: 03/03/2026
Salary Range: $58,602.00 - $65,113.00
Status: Exempt, Full-time, On-site

The College of Idaho is seeking a Graduate Enrollment & Digital Marketing Manager to drive
recruitment and enrollment growth for our graduate programs. This role will be pivotal in
implementing coordinated enrollment operations and digital marketing initiatives. Working
collaboratively with enrollment, marketing, and academic program leaders, the manager will attract,
engage, and enroll prospective graduate students while supporting data-informed marketing
strategies.

Key responsibilities include developing a communications plan for prospective graduate students that
highlights program outcomes, alumni success, and faculty expertise, as well as supporting various
recruitment activities, such as events, conferences, and webinars. The manager will also assist in the
development and implementation of digital marketing campaigns, coordinate email communications,
optimize landing pages, and ensure accurate program information on our website. Monitoring
campaign performance and collaborating with the marketing team on social media and advertising
efforts will be essential in driving lead generation and enrollment outcomes.

Successful candidates will possess a bachelor’s degree in Marketing, Communications, or a related
field. We require professional experience in enrollment, admissions, or marketing, backed by strong
interpersonal and project management skills. Ideally, you bring specific expertise in Slate or similar
CRM/marketing automation platforms and have a proven track record of supporting lead-generation
campaigns. Additionally, you have a proven track record of managing multiple projects at the same
time and the ability to learn and communicate about multiple educational disciplines. Because our
prospective students are often working professionals, the ability to work occasional evenings or
weekends for events is essential. If you are a collaborative communicator with a passion for student
success and a knack for digital strategy, we encourage you to apply.

Candidates must be authorized to work in the United States as of the expected hire date and
throughout the date of their employment without sponsorship from The College of Idaho. A current,
valid driver’s license is also required, and candidates must be vehicle-insurable.

The College offers competitive benefits, including tuition waiver for dependents, health insurance, a
retirement plan with employer match, generous paid time off, free access to on-campus fitness
centers, and free admission to campus events. Spouses, domestic partners, and dependents are
eligible for benefits coverage.

A complete application will include a current résumé, a cover letter addressing qualifications for the
position, and the names and contact information of three (3) references: two (2) from management
and one (1) professional, sent to careers@collegeofidaho.edu. The desired start date for this position
is April 20, 2026. Review of applications will begin immediately and continue until qualified
candidates are selected. As we move through the application review process, additional information
may be requested from qualified candidates.

With over 134 years of history, The College of Idaho is a regional and national leader in higher
education. The College of Idaho is a mission-driven community of exceptional learning that
challenges the ambitious and forges pathways to success and purpose.

The College of Idaho is proud to be an equal-opportunity employer. We are dedicated to attracting,
retaining, and optimizing performance and academic excellence through an inclusive workforce. The
College does not discriminate on the basis of sex, race, color, age, religion, disability, national and
ethnic origin, veteran status, sexual orientation, gender identity, or any other basis protected by law.