Graduate Programs Marketing Coordinator

Morningside University is looking for a qualified individual to fill the full time Graduate Programs Marketing Coordinator. This position plays a pivotal role in supporting and enhancing the visibility of Morningside University's three graduate programs. This role is responsible for developing, implementing, and managing marketing strategies and campaigns that effectively communicate program offerings, elevate brand awareness, and support enrollment goals. The coordinator will collaborate closely with graduate program leadership, deans, and the University Engagement team to ensure consistent messaging and provide project management support to keep initiatives on track, on time, and within budget.

Duties and Responsibilities:

· Must have hands-on creative design expertise to produce high-quality marketing materials.

· Craft compelling messaging that highlights the strengths, differentiators, and outcomes of graduate programs, tailored to prospective students and other key audiences.

· Ensure brand consistency across all marketing channels and materials, including the university website, social media, email campaigns, and print collateral.

· Design and produce digital advertisements, print materials, and other promotional assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign).

· Collaborate with the AVP for Marketing and Communication to ensure cohesive and high-quality creative output.

· Manage social media campaigns through Hootsuite, ensuring timely, engaging, and audience-specific content.

· Oversee website content updates, ensuring accuracy, alignment with marketing objectives, and adherence to SEO best practices.

· Monitor, track, and report on campaign performance using analytics tools (e.g., Google Analytics, social media insights).

· Provide actionable insights and recommendations to improve ROI, optimize marketing strategies, and enhance audience engagement.

· Maintain dashboards to share performance metrics and progress with leadership and stakeholders.

· Coordinate marketing projects from inception to completion, ensuring deadlines, deliverables, and quality standards are met.

· Manage marketing budgets, track expenditures, and provide regular updates to program leadership.

· Serve as the central point of contact for graduate departments on all marketing-related needs, ensuring seamless communication and collaboration.

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Experience managing social media campaigns using Hootsuite or similar platforms.
• Hands-on experience with digital advertising platforms (e.g., Meta Ads Manager, Google Ads).
• Experience working in higher education or with academic programs.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Basic knowledge of SEO, web content management systems (e.g., WordPress, Drupal), and email marketing platforms (e.g., Mailchimp, Constant Contact).
• Demonstrated ability to translate analytics into actionable strategies.

Review of applications for the position will begin immediately and will continue until filled. Successful completion of a criminal background check verification is required. All qualified applicants will receive consideration for employment without regard to age, sex, religion, creed, race, color, gender identity, sexual orientation, disability, genetic information, national origin, or other characteristics protected by state and federal law. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact the Associate Vice President of Human Resources at welp@morningside.edu.

Please submit a cover letter, resume and three references to employment@morningside.edu Screening of candidates will begin immediately; position is open until filled.

Job Type: Full-time

Work Location: In person